Sendblue Verified
SaaS, Communications, Developer Tools, APIs
Director of Marketing
New York, New York, United StatesOnsiteFull TimeDirector$210,000–$225,000 /yrPosted 2 months agoHidden Gem · YC Startup
Role summary
Sendblue is seeking its first senior marketing leader, a Director of Marketing, to own and operate the company's marketing function. This hands-on role requires translating business goals into channel priorities, budget allocation, and execution of testing roadmaps to drive measurable revenue impact. Responsibilities include developing marketing strategy, managing budget, overseeing content and distribution (YouTube, Meta), owning email and lifecycle marketing, creating collateral, managing agencies and contractors, and ensuring robust analytics and reporting. The ideal candidate has 6-10+ years of experience in growth or revenue-aligned marketing, budget management experience, strong writing and analytical skills, and a builder mindset.
## **About Sendblue**
Sendblue helps businesses integrate iMessage into their CRM to close more deals, faster. We are the first, largest, and fastest growing provider in an industry we created.
We’re hiring our first senior marketing leader to partner directly with the CRO and take ownership of how marketing strategy turns into execution, distribution, and measurable business outcomes.
## **The Role**
We’re looking for a Director of Marketing to own and operate Sendblue’s marketing function. This role is responsible for translating business goals into channel priorities, allocating budget, building and executing testing roadmaps, and ensuring marketing efforts drive real revenue impact.
This is a hands-on leadership role. You will set strategy, but you are also expected to execute. You’ll write, build, analyze, manage agencies and editors, and make decisions. This role is not advisory — it is accountable for outcomes.
## **What You’ll Own**
### **Marketing Strategy & Business Alignment**
* Partner with the CRO to translate company-level goals into clear marketing strategies and priorities
* Define channel-level objectives, testing plans, and execution roadmaps
* Act as the owner of marketing direction, sequencing, and focus
### **Budget Ownership & Decision-Making**
* Own marketing budget allocation across channels (within an agreed total budget)
* Decide how spend is distributed based on performance and priorities
* Maintain and execute a marketing testing roadmap
* Make decisions with agencies, including the authority to say no to initiatives that do not align with goals
### **Content & Distribution (YouTube & Meta)**
* Create or oversee distribution strategy across YouTube, Meta, and Linkedin.
* Work directly with editors and contractors to:
* Shape content direction and hooks
* Improve structure, pacing, and performance
* Align content with funnel and conversion goals
* Analyze performance and continuously iterate based on engagement and revenue impact
### **Lifecycle & Email Marketing**
* Own email marketing strategy for the Sendblue list
* Create or oversee
* Campaign emails
* Product announcements
* Lifecycle, activation, and “show up” sequences
* Optimize lifecycle programs to improve activation, conversion, and retention
### **Funnels, Scripts & Marketing Collateral**
* Create or oversee creation of:
* Funnel and landing pages
* Messaging frameworks
* Video, ad, and content scripts
* Sales and channel enablement collateral
* Ensure all assets are purpose-built for specific channels and measurable goals
* Maintain consistency of messaging across ads, content, lifecycle, and sales touchpoints
### **Agency & Employee Management**
* Own relationships with marketing agencies, editors, and contractors
* Set clear briefs, expectations, KPIs, and feedback loops
* Ensure external partners operate as extensions of the internal team, not drivers of strategy
### **Analytics, Attribution & Reporting**
* Roll up performance data across channels into clear, executive-level dashboards
* Track progress toward weekly, monthly, and quarterly targets
* Ensure marketing data is reliable enough to support budget and prioritization decisions
* Surface insights, trends, and recommendations to leadership
## **Marketing Tech Stack (Preferred Experience)**
Familiarity with the following tools is strongly preferred:
* [**Segment.com**](http://Segment.com) — event tracking and data flow
* **Hyros** — attribution and paid performance measurement
* **Zapier** — workflow automation and integrations
* **ActiveCampaign** — email, lifecycle, and automations
* **Close CRM** — pipeline visibility and revenue alignment
You don’t need to be an expert in every tool, but you must be comfortable owning the system end-to-end and reasoning directly from the data.
## **What We’re Looking For**
* 6–10+ years experience in growth, content, or revenue-aligned marketing roles
* Experience managing $500k/m budget across channels
* Proven ability to own strategy and execution, not just one or the other
* Strong writing skills (emails, landing pages, scripts)
* Experience owning content distribution (YouTube, Meta)
* Comfortable managing agencies, editors, and contractors
* Strong analytical instincts and ability to connect marketing activity to revenue outcomes
* Builder mindset — excited to create systems from scratch
* Experience working closely with a CRO, Head of Revenue, or CEO is a strong plus
## **What Success Looks Like**
* Marketing channels with clear priorities, owners, and performance visibility
* Content and paid distribution that consistently drive qualified demand
* Lifecycle programs that materially impact activation and conversion
* Clear dashboards that make tradeoffs and performance obvious
* A CRO who can trust marketing execution and focus on higher-leverage revenue strategy
Sendblue helps businesses integrate iMessage into their CRM to close more deals, faster. We are the first, largest, and fastest growing provider in an industry we created.
We’re hiring our first senior marketing leader to partner directly with the CRO and take ownership of how marketing strategy turns into execution, distribution, and measurable business outcomes.
## **The Role**
We’re looking for a Director of Marketing to own and operate Sendblue’s marketing function. This role is responsible for translating business goals into channel priorities, allocating budget, building and executing testing roadmaps, and ensuring marketing efforts drive real revenue impact.
This is a hands-on leadership role. You will set strategy, but you are also expected to execute. You’ll write, build, analyze, manage agencies and editors, and make decisions. This role is not advisory — it is accountable for outcomes.
## **What You’ll Own**
### **Marketing Strategy & Business Alignment**
* Partner with the CRO to translate company-level goals into clear marketing strategies and priorities
* Define channel-level objectives, testing plans, and execution roadmaps
* Act as the owner of marketing direction, sequencing, and focus
### **Budget Ownership & Decision-Making**
* Own marketing budget allocation across channels (within an agreed total budget)
* Decide how spend is distributed based on performance and priorities
* Maintain and execute a marketing testing roadmap
* Make decisions with agencies, including the authority to say no to initiatives that do not align with goals
### **Content & Distribution (YouTube & Meta)**
* Create or oversee distribution strategy across YouTube, Meta, and Linkedin.
* Work directly with editors and contractors to:
* Shape content direction and hooks
* Improve structure, pacing, and performance
* Align content with funnel and conversion goals
* Analyze performance and continuously iterate based on engagement and revenue impact
### **Lifecycle & Email Marketing**
* Own email marketing strategy for the Sendblue list
* Create or oversee
* Campaign emails
* Product announcements
* Lifecycle, activation, and “show up” sequences
* Optimize lifecycle programs to improve activation, conversion, and retention
### **Funnels, Scripts & Marketing Collateral**
* Create or oversee creation of:
* Funnel and landing pages
* Messaging frameworks
* Video, ad, and content scripts
* Sales and channel enablement collateral
* Ensure all assets are purpose-built for specific channels and measurable goals
* Maintain consistency of messaging across ads, content, lifecycle, and sales touchpoints
### **Agency & Employee Management**
* Own relationships with marketing agencies, editors, and contractors
* Set clear briefs, expectations, KPIs, and feedback loops
* Ensure external partners operate as extensions of the internal team, not drivers of strategy
### **Analytics, Attribution & Reporting**
* Roll up performance data across channels into clear, executive-level dashboards
* Track progress toward weekly, monthly, and quarterly targets
* Ensure marketing data is reliable enough to support budget and prioritization decisions
* Surface insights, trends, and recommendations to leadership
## **Marketing Tech Stack (Preferred Experience)**
Familiarity with the following tools is strongly preferred:
* [**Segment.com**](http://Segment.com) — event tracking and data flow
* **Hyros** — attribution and paid performance measurement
* **Zapier** — workflow automation and integrations
* **ActiveCampaign** — email, lifecycle, and automations
* **Close CRM** — pipeline visibility and revenue alignment
You don’t need to be an expert in every tool, but you must be comfortable owning the system end-to-end and reasoning directly from the data.
## **What We’re Looking For**
* 6–10+ years experience in growth, content, or revenue-aligned marketing roles
* Experience managing $500k/m budget across channels
* Proven ability to own strategy and execution, not just one or the other
* Strong writing skills (emails, landing pages, scripts)
* Experience owning content distribution (YouTube, Meta)
* Comfortable managing agencies, editors, and contractors
* Strong analytical instincts and ability to connect marketing activity to revenue outcomes
* Builder mindset — excited to create systems from scratch
* Experience working closely with a CRO, Head of Revenue, or CEO is a strong plus
## **What Success Looks Like**
* Marketing channels with clear priorities, owners, and performance visibility
* Content and paid distribution that consistently drive qualified demand
* Lifecycle programs that materially impact activation and conversion
* Clear dashboards that make tradeoffs and performance obvious
* A CRO who can trust marketing execution and focus on higher-leverage revenue strategy
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