Social Media Marketing Manager

About the Job

Signal & Strand is partnering with a leading consumer technology brand to hire a Social Media Marketing Manager. This role is responsible for driving brand growth, engagement, and conversion across all major social platforms through a mix of organic and paid strategies.

This is a hands-on, creative and analytical role for someone who thrives at the intersection of storytelling, performance marketing, and community building. You’ll play a key role in shaping brand voice, scaling audience growth, and turning social into a meaningful driver of both digital and retail sales.

The Mandate

• Build and execute a high-impact social media strategy aligned with brand and growth goals
• Grow and engage a global community across all major social platforms
• Leverage paid and organic campaigns to drive measurable business outcomes
• Elevate brand voice and storytelling across channels
• Develop and scale influencer and partnership programs

Key Responsibilities

• Develop and execute B2C social media strategies across platforms including Instagram, Facebook, LinkedIn, and others
• Create compelling, on-brand social content including copy, visuals, and campaign concepts
• Lead planning and execution of social campaigns supporting product launches, promotions, and brand initiatives
• Manage paid social campaigns across platforms such as Meta and Google, optimizing for performance and ROI
• Define and evolve brand voice across social channels, ensuring consistency and engagement
• Partner with internal teams and external agencies to deliver integrated marketing campaigns
• Build and scale influencer marketing programs, identifying and activating key partners
• Track, analyze, and report on social performance, including engagement, growth, conversions, and ROI
• Continuously test, learn, and optimize strategies based on performance data and competitive insights
• Identify and implement tools and platforms to streamline content creation, publishing, and analytics

Ideal Profile

• 3–5+ years of experience in social media marketing, ideally within consumer or lifestyle brands
• Proven track record of growing brand-owned social channels and driving engagement
• Experience managing both organic and paid social campaigns
• Strong writing skills with the ability to develop compelling, brand-aligned content
• Familiarity with social analytics, ROI measurement, and performance optimization
• Experience with platforms such as Meta Ads, Google Ads, and related tools
• Basic design sensibility with experience using tools like Adobe Creative Suite
• Understanding of SEO, content marketing, and digital growth strategies
• Experience working cross-functionally and managing multiple projects simultaneously
• Bachelor’s degree in Marketing, Communications, Journalism, or related field

Location & Work Model

• El Segundo, CA
• Hybrid work model with regular in-office collaboration

Compensation

• $85,000 to $95,000 base salary + 6% bonus