Principal Product Manager, Member 360

Seattle, Washington, United StatesRemoteFull TimePrincipal$192,000–$330,000 /yrPosted 2 months agoVisa sponsorship available

Is this role right for you?

Upload your resume and get a skill-by-skill breakdown — see exactly where you match, where you're close, and what to highlight. Not a mystery percentage.

Get a tailored resume highlighting what this role needs.

Role summary

SoFi is seeking a Principal Product Manager to lead the vision, strategy, and execution of its Member 360 data product. This role is critical for unifying member data to enhance product personalization, AI capabilities, marketing effectiveness, customer support, and risk/fraud management. The Product Manager will define data contracts, quality standards, and operating models, while leading cross-organizational prioritization and managing a unified backlog. Key responsibilities include driving data governance, orchestrating integrations with various business functions, and ensuring adoption through clear communication and release cadences. The ideal candidate will have over 10 years of product management experience, with deep expertise in data platforms like Customer 360, MDM, and CDP, alongside strong data acumen and proven success in leading large-scale, cross-functional initiatives.

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

We’re hiring a Principal Product Manager to drive the vision, structure, and cross-organizational execution of SoFi’s Member 360 data product. Member 360 is a unified data product which pulls together everything we know about our members and customers to enable product personalization, better AI products, more effective marketing, better customer support, and support our risk and fraud requirements. We need to improve the design and integration across all our providers to better support consumers of member data. You will align with consumers across our Lending and Financial Service Businesses, Engineering, Data Science, Risk/Fraud/AML, and Marketing to deliver governed, high-quality, and widely adopted member data capabilities.

What you'll do:

Own the strategy and roadmap for a unified, governed Member 360 and related data products; define contracts, quality standards, and operating model across domains.

Lead cross-org prioritization and portfolio management for foundational member data capabilities (schemas, lineage, access, SLAs, stewardship) and partner with engineers to break ties when the needs across domain are in conflict.

SoFi maintains a growing Member 360 inventory (entities, owners, systems) and is executing a program to create and evolve a more coherent, integrated experience for all the stakeholders in the company. You will convert this foundational work into durable data product design, procedures, and accelerated outcomes.

Run a unified backlog across platforms/domains; make tradeoffs grounded in business impact, risk, and readiness.

Partner with our data governance team to ensure that member data is naturally meeting governance requirements as well as business requirements.

Orchestrate integration across programs such as member personalization, enablement of AI both inside and out, and supporting internal Fraud and AML functions to drive measurable outcomes at company scale.

Drive adoption: create migration plans, deprecation strategy, enablement docs/tooling, and a predictable release/communication cadence for consuming teams.

Measurable improvements in data quality and trust including DQ scores, SLA adherence, lineage coverage, and incident rate across top member data products.

Operate at company scope, influence VPs+ across business and tech; simplify complexity into crisp decisions and narratives.

What you'll need:

10+ years in Product Management with deep experience in data platforms/products such as Customer 360, MDM/CDP, governance, quality, lineage, etc.

Proven success leading multi-year, cross-organizational initiatives at large enterprises; sustained outcomes at company scope.

Strong data acumen: data modeling, SQL proficiency, metric design, contract/versioning, SLA design, lineage and access controls.

Demonstrated portfolio management: intake→prioritization→roadmap→delivery across multiple teams and dependencies.

Exceptional communication and stakeholder management; able to drive clarity and decisions with executives and ICs.

Nice to have:

Prior delivery against a formal Member 360 PRD or equivalent data product spec; comfortable navigating regulated contexts.

Experience operationalizing data product governance (naming, ownership, lifecycle, quality metrics) at scale.

Experience with regulatory compliance in a financial institution

Experience with data governance programs and requirements

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Sample SoFi interview questions

1
How would you design a Q&A platform that prioritizes Expertise and High-Quality Answers over clickbait?
system designmedium
2
Design a Mobile-First grocery app that focuses on speed of purchase for busy parents.
product sensemedium
3
How would you design a "Trade-In" tool that gives users a guaranteed price for their old vehicle in minutes?
product sensemedium
4
How would you design a product to streamline the process of making doctor appointments?
product sensemedium
5
What would a social-first museum membership app look like for a younger demographic?
product sensemedium

Ready to apply?

You'll be redirected to SoFi's application page.