Principal Product Manager, Invest
Role summary
SoFi is seeking a Principal Product Manager to lead the evolution of its investing experience. This strategic role is central to helping millions of members build wealth by defining and driving the long-term vision for how members discover, engage with, and grow their investments. You will operate across the entire investing journey, identifying high-impact opportunities, setting multi-year strategy, and delivering differentiated product experiences. The role involves leading large, cross-functional initiatives, aligning stakeholders from engineering to executive leadership, and driving execution against key business outcomes like AUM growth and engagement. You will also influence platform-level capabilities, elevate product quality, and drive data-informed decision-making. A minimum of 8 years of B2C product management experience is required, with a proven track record of driving measurable business impact and leading complex product areas.
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
We’re looking for a strategic, member-obsessed Principal Product Manager to lead the evolution of the investing experience at SoFi. SoFi’s mission is to help members get their money right, and this role is central to shaping how millions of members build wealth with confidence.
In this role, you will define and drive the long-term vision for how members discover, engage with, and grow their investments. You will operate across the full investing journey, identifying high-impact opportunities, setting multi-year strategy, and delivering differentiated product experiences that position SoFi as the best place to invest.
You will lead large, cross-functional initiatives that span multiple product areas and organizations. This includes aligning engineering, design, data, marketing, risk, legal, and executive stakeholders around a shared strategy, while driving execution against critical business outcomes such as AUM growth, engagement, and retention.
You will be responsible for shaping product strategy beyond your immediate domain, connecting the dots across teams, and influencing platform-level capabilities that unlock new growth opportunities. You will raise the bar on product quality and innovation, delivering experiences that are intuitive, scalable, and meaningfully differentiated from competitors.
What you’ll do
What you’ll need
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Sample SoFi interview questions
- 1
How would you design a Q&A platform that prioritizes Expertise and High-Quality Answers over clickbait?
system designmedium - 2
Design a Mobile-First grocery app that focuses on speed of purchase for busy parents.
product sensemedium - 3
How would you design a "Trade-In" tool that gives users a guaranteed price for their old vehicle in minutes?
product sensemedium - 4
How would you design a product to streamline the process of making doctor appointments?
product sensemedium - 5
What would a social-first museum membership app look like for a younger demographic?
product sensemedium
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