Director of Sales - Backstage

The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.

Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.

This role leads sales for Shipping Our Expertise (SOE), Spotify's B2B SaaS business built on our platform capabilities. Our flagship products — Backstage Portal and Confidence — are AI-first and built to support both human developers and automated systems. Everything we bring to market is battle-tested at Spotify scale, giving our customers confidence that our solutions work in the most complex R&D environments.

Own revenue targets across new business, expansion, and retention for the SOE product portfolio

Lead, coach, and grow a distributed team across Account Executives, Sales Engineers, and Customer Support

Define and execute a sales strategy focused on engineering leaders, platform teams, and developer experience buyers

Partner closely with Marketing to align on pipeline generation, messaging, and go-to-market strategy

Collaborate with Product and Engineering to represent customer needs and influence roadmap priorities

Build deep expertise in Backstage Portal and Confidence, translating technical value into clear customer outcomes

Tell a compelling story about Spotify’s dogfooding approach and how our products are proven internally at scale

Establish strong forecasting discipline and maintain a healthy, predictable pipeline

Track and improve key metrics such as pipeline coverage, conversion rates, time to close, and net revenue retention

Design scalable sales processes, onboarding programs, and playbooks as the business grows

Represent Spotify externally at industry events, conferences, and key customer engagements

You have 8+ years of experience in B2B SaaS sales, including 3+ years leading and developing high-performing teams

You are excited about how AI is transforming software development and can connect that shift to real customer value

You are comfortable engaging with engineering leaders, CTOs, and platform teams, and build credibility through understanding their challenges

You have experience selling to R&D, engineering, or developer experience buyers and understand their decision-making processes

You bring experience working alongside Sales Engineering and understand the importance of technical depth in complex sales

You have owned or partnered closely with Customer Support or Customer Success and view post-sale health as part of revenue strategy

You are data-driven and use metrics to guide forecasting, performance, and decision-making

You are able to build structure and process from the ground up without adding unnecessary complexity

You thrive in environments where the product is innovative and requires educating the market

This role is based in the Eastern Standard Time (EST) zone

We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home

The United States base range for this position is 242,533.00-346,475.00 USD, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.