Experiential Marketing Manager, South Korea

Seoul, United StatesHybridFull TimePosted 2 months agoVisa sponsorship available

Is this role right for you?

Upload your resume and get a skill-by-skill breakdown — see exactly where you match, where you're close, and what to highlight. Not a mystery percentage.

Get a tailored resume highlighting what this role needs.

Role summary

Spotify is seeking an Experiential Marketing Manager for its K-pop Marketing team in South Korea. This role will focus on creating impactful campaigns and live experiences that connect fans and artists, bridging the gap between physical events and digital streaming. The manager will lead the strategy and execution of various activations, from album launches to artist performances and original programmed events, aiming to amplify the Spotify brand and drive company growth within the vibrant K-pop landscape.

At Spotify, we don’t just build marketing campaigns—we create moments that bring fans and artists closer together. Within our K-pop Marketing team, you’ll help shape how K-pop is experienced both on and off the platform. This team sits at the intersection of culture, creativity, and fandom, driving impactful campaigns and live experiences that resonate locally in Korea while influencing global audiences.

Your mission is to bridge the gap between physical live experiences and digital streaming. You will lead the strategy and execution of high-impact activations—ranging from album launches and exclusive artist performances to Spotify’s original programmed events. By straddling the line between innovative concepting and rigorous execution, you will amplify our brand and drive growth for the company.

Based in our Seoul office, you will be a key architect in strengthening the bond between artists and fans, ensuring every activation resonates locally while scaling globally.

What You'll Do

Develop and lead experiential marketing strategies that connect physical fan experiences with Spotify’s digital ecosystem

Conceptualize and execute high-impact activations including album launches, artist showcases, and Spotify-led cultural moments

Partner with cross-functional teams across marketing, music, creative, comms, media, and analytics to deliver integrated campaigns

Collaborate with artists, labels, and external partners to bring culturally relevant and locally resonant ideas to life

Own end-to-end production of experiential campaigns, building clear workflows across stakeholders and ensuring seamless execution

Use data and insights to measure campaign performance and continuously optimize audience engagement and reach

Create compelling presentations and narratives to communicate strategy, performance, and recommendations to senior stakeholders

Manage budgets and resources effectively, ensuring high-quality delivery while maximizing impact

Who You Are

At least 10+ years of experience in experiential, consumer, or integrated marketing within entertainment, music, or lifestyle brands

Proven experience leading end-to-end production of live or experiential campaigns, with the ability to scale for broader impact

Experience working with artists, creators, agencies, and cross-functional teams in fast-paced environments

Strong ability to balance creativity with operational rigor, bringing ideas to life while managing timelines, budgets, and stakeholders

Highly organized with the ability to manage multiple priorities while maintaining clear and effective communication

Strong collaborator with the ability to align diverse stakeholders toward a shared goal

Fluency in Korean and proficiency in English, with strong communication and storytelling skills

Deep understanding of K-pop culture and audience behaviors, with a passion for connecting fans and artists

Comfortable using tools such as Google Suite, Excel, PowerPoint, or Keynote to communicate ideas and results

Where You'll Be

This role is based in Seoul, Korea

We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home

Sample Spotify interview questions

1
Marketing: Is it a Science or an Art?
technicalaverage
2
What is your understanding of programmatic media buying? How would you tackle a client who's not too keen to invest in audio and rather wants to leverage channels like Meta?
strategyaverage
3
Qui prendrais-tu en ambassadeur de marque ?
strategyaverage

Ready to apply?

You'll be redirected to Spotify's application page.