Chief Product Officer (CPO) Equity-based
Role summary
Seeking a strategic and hands-on Chief Product Officer (CPO) for an early-stage startup in Dallas, TX. This founding leadership role involves defining and executing product strategy for both B2B and B2C SaaS products, driving customer acquisition, engagement, and retention. The ideal candidate has startup experience, understands product-led growth, and can operate effectively in a lean, high-ownership environment. Compensation is equity-based until pre-seed funding, transitioning to salary + equity post-funding. This is a unique opportunity to shape a company's product vision and scale from the ground up.
Chief Product Officer (CPO)
Location:
Dallas, TX preferred
Compensation:
Equity-based until pre-seed round closes, then transitions to salary + equity
Company Stage:
Early-stage startup / pre-seed
Work Type:
Founding leadership role
About the Role
We are looking for a highly strategic, hands-on
Chief Product Officer (CPO)
to join our leadership team as a founding product executive. This is an opportunity for someone who thrives in early-stage startup environments, understands how to build and scale products from the ground up, and is comfortable working in an equity-based role until the company closes its first pre-seed round.
This role is ideal for a product leader based in or near
Dallas, Texas
who has experience with startups, can operate with urgency, and knows how to drive both
B2B and B2C product strategy
. We need someone who understands how product connects directly to
customer acquisition, engagement, retention, and long-term growth
.
As we move toward launch and beyond, this person will play a critical role in helping shape the product vision, refine the user experience, prioritize feature development, and scale the product into a market-leading solution.
What You’ll Be Responsible For
- Lead overall product strategy and execution across the company
- Work closely with the founder and leadership team to define product vision, roadmap, and growth priorities
- Help build, refine, and scale a product that serves both
B2B and B2C
audiences
- Translate business goals, customer feedback, and market opportunities into actionable product decisions
- Drive product development from concept through launch and post-launch optimization
- Collaborate cross-functionally with engineering, design, operations, sales, and marketing
- Develop product systems and workflows that improve customer engagement and user retention
- Identify ways product can directly influence customer acquisition and revenue growth
- Help create a strong product culture centered around speed, clarity, accountability, and innovation
- Stay hands-on in the day-to-day while also thinking strategically about long-term scale
Who We’re Looking For
- Based in
Dallas, TX
or open to working closely in the Dallas market
- Proven experience working in
startups
, ideally at the early-stage or pre-seed/seed level
- Strong background in
SaaS products
- Experience building or scaling products serving
B2B and B2C
customers
- Deep understanding of product-led growth, customer behavior, engagement, and lifecycle strategy
- Ability to think strategically while also being willing to roll up your sleeves and execute
- Experience working in lean environments with limited resources and high ownership
- Strong communication and leadership skills
- Comfortable joining on an
equity-first compensation structure
until fundraising is completed
- Passion for building something meaningful from the ground up
What Makes This Opportunity Unique
- Founding-level leadership role with direct impact on the company’s future
- Ability to shape product strategy at a critical stage of growth
- Equity-based upside before salary begins
- Transition to
salary + equity
once the
pre-seed round is raised
- Opportunity to help define how the company scales through product, customer engagement, and market execution
Compensation
This role is
equity-based until the company closes its first pre-seed financing round
. Upon successful funding, compensation will transition to a
salary-based structure
, with equity continuing as part of the package.