Marketing Data Analyst

COMPANY OVERVIEW:

Based in Chicago, TAWANI Enterprises, Inc. brings an entrepreneurial outlook to a host of private investments aimed at connecting people to the history in their midst, creating opportunities for growth and knowledge, to help forge stronger, healthier communities. Through a dynamic portfolio of public-facing brands and not-for-profit foundations, TAWANI Enterprises aims not just to grow value for itself, but to create things of value shared and enjoyed by its fellow citizens into the future.

POSITION SUMMARY:

Reporting to the Chief Marketing Officer and collaborating with the marketing, creative services, and public relations team, this candidate will play a pivotal role in shaping and advancing our marketing data-driven insights. Working across several brands, You will be responsible for collecting, analyzing, and interpreting data related to our media campaigns across various channels, providing actionable recommendations that will optimize marketing efforts, and creating reports that will provide visibility to our portfolio clients. This role will also create SEM campaigns and track performance.

RESPONSIBILITIES:

• Track and gather digital and traditional metrics and create insights for each business.
• Create weekly and campaign reports from the various media campaigns across all channels
• Develop and maintain key performance indicators to track media campaign success
• Conduct analysis of benchmark performance against industry standards
• Make data-driven recommendations for budget allocations and targeting adjustments
• Plan and execute A/B tests and experiments to refine media strategies
• Interpret test results to implement improvements in future campaigns
• Provide ad-hoc analysis and support for various data-related inquiries
• Maintain organized documentation of data sources, methodologies, and results
• Create and deliver reports regularly for internal stakeholders
• Perform keyword research and monitor SEM campaigns.

REQUIREMENTS:

• 6+ years of experience with a Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics
• Proven experience in data analysis and interpretation in marketing or the advertising industry
• This is a client side position yet some agency side experience is a plus.
• Experience with building data tables and reports
• Strong understanding of digital and social media channels
• Experience with Search Engine Marketing.
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Detail oriented with the ability to manage multiple tasks and meet deadlines

BENEFITS:

• Medical
• Dental
• Vision
• 401K match (6%)
• Paid Time Off

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