GTM Lead
Role summary
TechBiz Global is seeking a GTM Lead for one of its clients, a company focused on product-led growth in the consumer tech or B2C SaaS space. This role is crucial for driving product positioning, launch, adoption, and scaling. The ideal candidate is a hands-on, creative, and data-driven growth professional who excels at collaborating with product, marketing, and sales teams. Responsibilities include optimizing the PLG funnel, crafting compelling narratives for technical concepts, planning feature launches, growing channels and communities, establishing user feedback loops, and conducting growth experiments. The role requires strong writing skills and comfort in a 0-to-1 environment with high agency.
At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a GTM Leadto join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.
As a GTM Lead, you play an important role in driving product-led growth, helping to shape how the product is positioned, launched, adopted, and scaled across key user segments.
The role is ideal for a hands-on, creative and data-driven growth professional who enjoys working closely with product, marketing and sales teams, building growth experiments, improving user activation, and turning product value into clear, compelling messaging.
1. Product-Led Growth engine
Design and optimise the full PLG funnel: awareness → sign-up → activation → habit → referral.
Own self-serve onboarding so users reach their "first magic moment" in minutes, not days.
Build viral and shareable loops — referral mechanics, collaborative workflows, export/share triggers — that turn users into distributors.
Instrument the funnel end-to-end: where do people drop, what makes them stay, what makes them tell a friend.
2. Positioning & narrative
Craft consumer-facing positioning: what it is, who it's for, and why it's different from every other AI tool on the market.
Translate deep technical capabilities (privacy-by-design, proactive intelligence, personal memory) into language that resonates with knowledge workers, creators, students, and professionals.
Own public voice across landing pages, app store listings, in-product copy, and social content.
Test and iterate positioning continuously — not by committee, but by measuring what actually moves sign-ups and activation.
3. Launches & feature releases
Plan and execute GTM for feature launches, from early access drops to general availability.
Build a repeatable launch motion: tease → release → capture momentum → measure → learn.
Coordinate with product and engineering to time releases for maximum impact, not just maximum readiness.
Turn every launch into a growth event — not a press release.
4. Channel & community growth
Identify, test, and scale the 2–3 channels that bring its best users (X/LinkedIn, Reddit, Product Hunt, Discord, newsletters, creator partnerships, app stores).
Build and nurture a community of early power users who advocate, give feedback, and set the culture.
Run lightweight, creative campaigns that feel native to each channel — not recycled corporate content.
5. User insight & feedback loops
Establish tight feedback loops between users and the product team: feature requests, friction points, "why I stayed" / "why I left."
Build a lightweight voice-of-customer system — interview 5 users a week, surface patterns weekly.
Feed insight directly into roadmap decisions so we ship what pulls people in and keeps them.
6. Growth experimentation & product contribution
Design and run A/B experiments across onboarding, pricing pages, emails, and in-product prompts.
Develop lightweight prototypes or growth hacks to test acquisition hypotheses before asking engineering to build.
Contribute to product strategy — you'll have a seat at the table because you own the data on what users actually do.
Requirements
Have 3–6 years in growth, product marketing, or GTM at a consumer tech or B2C SaaS company.
Have shipped product-led growth before — you understand freemium funnels, viral coefficients, and activation metrics, not just lead scoring.
Can take a deeply technical concept (encrypted inference, personal memory models, proactive AI) and make it legible and compelling to a non-technical person.
Are obsessed with the first 5 minutes of a user's experience — because you know that's where products are won or lost.
Write exceptionally well — this is a writing-heavy role and every word on the page is yours.
Thrive in 0-to-1: messy inputs, high agency, no 20-person marketing team. You are the team.
Are comfortable with data: you can read a funnel, run an experiment, and tell the story the numbers are telling.
Have genuine intellectual curiosity about personal AI, privacy, and where consumer software is heading.
Originally posted on Himalayas
