Growth Marketing Manager

The Republic of Tea is a progressive and socially conscious business recognized as a leading purveyor of nearly 400 all-natural premium teas, herbs and gifts. We enrich people’s lives through great-tasting teas, education and innovation while championing a “Sip by Sip Rather Than Gulp by Gulp” lifestyle. In keeping with our whimsical identity as an independent Republic, we refer to our employees as Ministers, sales representatives as Ambassadors, consumers as Citizens and our retail partners as Embassies. As a family-owned company, we are dedicated to sharing our prosperity through meaningful philanthropic partnerships and creating opportunities for learning and growth within our TEAm. Join us and become part of a collaborative, purpose-driven culture—where you can grow your career, expand your network, and help lead the tea revolution.

POSITION SUMMARY:

The Growth Marketing Manager is responsible for developing and executing marketing strategies that drive measurable ecommerce growth, customer engagement, retention, and revenue performance for The Republic of Tea and Upton Tea Imports.

This role connects campaign strategy, promotional planning, product launches, paid social, affiliate marketing, email strategy, lifecycle marketing, direct mail, and performance analytics into one cohesive growth plan. The Growth Marketing Manager will partner closely with Ecommerce, Creative, Marketplace, and external agency partners to ensure marketing efforts are strategically planned, clearly executed, measured, and optimized.

This is a hands-on role that requires both strategic ownership and active execution, including close management of agency partners and cross-functional deliverables.

ESSENTIAL RESPONSIBILITIES:

Campaign Strategy & Marketing Planning

• Own the promotional marketing calendar across The Republic of Tea and Upton Tea Imports
• Develop seasonal campaign plans that support business goals, product priorities, revenue targets, and customer engagement
• Lead product launch strategy, including channel planning, messaging direction, promotional support, and post-launch review
• Translate business priorities into clear campaign briefs, timelines, deliverables, channel plans, and success metrics
• Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and agency partners to ensure coordinated execution across channels

Promotional Calendar & Ecommerce Growth

• Lead promotional planning, including offer strategy, campaign timing, merchandising themes, and key selling moments
• Partner with Ecommerce to align homepage, landing page, product page, and site merchandising priorities with marketing plans
• Identify opportunities to improve customer journey, conversion, engagement, and repeat purchase behavior
• Ensure marketing plans align with inventory, product availability, merchandising priorities, and business goals

Paid Social & Affiliate Marketing

• Lead paid social strategy in partnership with agency and internal Creative resources
• Define campaign priorities, audience strategy, creative testing direction, and performance goals
• Own affiliate marketing strategy, including partner mix, promotional alignment, program performance, and growth opportunities
• Evaluate paid social and affiliate performance, including revenue, ROAS, acquisition, conversion, commission efficiency, and customer quality

Retention & Lifecycle Marketing

• Lead email strategy, including campaign planning, segmentation, testing, promotional messaging, and performance analysis
• Develop lifecycle marketing strategy to improve customer engagement, repeat purchase, retention, and long-term customer value
• Identify opportunities to improve the customer journey across email, site experience, paid media, post-purchase touchpoints, and SMS/MMS where applicable
• Partner with Digital Marketing and Creative resources to ensure retention campaigns are well-planned, brand-right, and performance-informed

Direct Mail & Catalogue Strategy

• Own quarterly direct mail and catalogue strategy, planning, and execution in partnership with internal teams and external partners
• Develop catalogue themes, timing, circulation priorities, promotional alignment, and performance objectives
• Partner with Creative, Ecommerce, and agency/vendor partners to ensure catalogue content, offers, product priorities, and digital support are aligned
• Review catalogue performance and apply learnings to future direct mail, promotional, and ecommerce strategies

Agency & Vendor Management

• Serve as day-to-day lead for assigned growth marketing agency and vendor relationships, including paid social, affiliate, direct mail, and related performance partners
• Manage agency priorities, communication cadence, deliverables, reporting standards, and performance expectations
• Ensure external partners are aligned with business goals, campaign priorities, budget expectations, brand standards, and performance objectives

Cross-Functional Collaboration

• Partner with Ecommerce, Creative, Digital Marketing, Marketplace, and Commerce teams to ensure campaigns are clearly planned and effectively executed
• Provide clear direction to Creative partners on campaign needs, paid social testing priorities, email assets, promotional messaging, catalogue needs, and lifecycle content
• Act as a connector across teams to improve planning, visibility, accountability, and performance measurement

Perform other duties as assigned.

BASIC QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, Ecommerce, or equivalent experience
• 5–8 years of progressive marketing experience, preferably in ecommerce, growth marketing, retention marketing, digital marketing, direct mail, or consumer products
• Experience developing and executing integrated marketing campaigns that drive measurable business results
• Experience managing promotional calendars, product launch plans, seasonal campaigns, and cross-channel marketing initiatives
• Strong understanding of ecommerce marketing, paid social, email marketing, affiliate marketing, direct mail, customer journey optimization, and retention strategy
• Experience using performance data to evaluate campaign results, identify opportunities, and make recommendations
• Experience working with external agencies, vendors, or platform partners
• Strong project management skills with the ability to organize priorities, timelines, deliverables, and cross-functional inputs
• Excellent written and verbal communication skills

PREFERRED QUALIFICATIONS:

• Experience in CPG, food & beverage, specialty retail, premium lifestyle, wellness, or direct-to-consumer ecommerce
• Experience with Klaviyo, GA4, ecommerce platforms (Shopify), affiliate platforms, paid social platforms (Meta, TikTok), direct mail/catalogue programs, and reporting tools
• Experience with customer segmentation, lifecycle marketing, retention analysis, attribution, forecasting, and promotional performance analysis
• Familiarity with A/B testing, conversion rate optimization, landing page strategy, and ecommerce merchandising principles
• Experience working with both internal creative teams and external marketing agencies

COMPETENCIES

• Hands-On Execution – Moves easily between strategy, planning, coordination, and execution
• Growth Mindset – Focuses on revenue, acquisition, retention, repeat purchase, and customer engagement
• Agency & Vendor Management – Sets clear direction, manages deliverables, and holds partners accountable
• Strategic Planning – Turns business goals into actionable campaigns, calendars, and channel plans
• Data-Driven Decision Making – Uses performance data, attribution, testing, and forecasting to guide decisions
• Customer Journey Focus – Identifies opportunities to improve the path from awareness to purchase to repeat engagement
• Project Ownership – Manages priorities, timelines, details, and stakeholders effectively
• Cross-Functional Collaboration – Partners well with Ecommerce, Creative, Digital Marketing, Marketplace, and agencies
• Communication – Clearly shares strategy, briefs, timelines, results, risks, and recommendations

PHYSICAL DEMANDS

• Ability to sit or stand for extended periods while working at a computer workstation.
• Regular use of computers, phones, and digital collaboration tools.
• Travel to company locations and partners as required.

The Republic of Tea is an Equal Opportunity Employer

Pay: $54,158.47 - $65,223.11 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Work Location: In person