Lifecycle Marketing Manager

Lifecycle Marketing Manager

The Sage Group’s client is searching for a Lifecycle Marketing Manager for a 2–3-month contract. This person will maintain and optimize the end-to-end customer email engine, supporting acquisition, onboarding, and retention efforts while the team recruits a permanent hire.

Responsibilities:

Email Operations & Execution

- Campaign Management:
Manage the full production cycle (briefing, setup, testing, and deployment) for lifecycle emails, including monthly newsletters, product updates, and triggered nurtures.
- Calendar Ownership:
Maintain the marketing communication calendar to ensure a consistent cadence and prevent "overlap fatigue" across different customer segments.
- QA & Troubleshooting:
Ensure all links, tracking tokens, and dynamic content blocks are functioning correctly across all devices and email clients.

Automation & Workflow Optimization

- Behavioral Triggers:
Set up or refine email triggers based on product usage data (Pendo) to drive adoption of specific features.
- Database Hygiene:
Perform basic segmentation cleanup to ensure targeting is accurate (e.g., separating "Admins" from "End Users").

Support for Cross-Functional Initiatives

- Onboarding Acceleration:
Support the Head of Customer Success by maintaining our "Welcome" sequence for new customers.
- Product Launch Support:
Partner with Product Marketing to execute email announcements and educational guides for new feature releases.
- Expansion Campaigns:
Deploy targeted upsell/cross-sell campaigns based on predefined customer segments identified by the Product Marketing team.

Performance Tracking & Reporting

- Weekly Performance Brief:
Provide a concise weekly report on core metrics (Open Rates, CTR, Unsubscribes) and
conversion milestones
(e.g., demo requests or feature activations).
- A/B Testing:
Execute at least two meaningful A/B tests per month (subject lines, CTA placement, or send times) and document the findings for future permanent hire.

Review Generation

- Review Asks:
Reach out to customers to generate customer reviews
- Monitoring Reviews:
Respond to and forward reviews to support other stakeholders

Qualifications:

- Bachelor’s degree in a related field, preferably in business or marketing
- 3+ years of experience in lifecycle marketing
- Marketing Automation:
Advanced hands-on experience with Pardot
(must be able to build complex logic, not just send emails).
- Analytics:
Experience with Pendo
(or similar product usage tools) to pull segment lists based on user behavior.
- Project Management: Proficiency in Asana and Slack for cross-functional coordination.

Duration:
2–3 Months

Location:
Chicago, IL (Remote)

Compensation:
$55/Hour