Growth Marketing Lead

About Tophat HR:

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

About Our Client:

Our client is a leading B2B technology company revolutionizing offline communication through an
API-first platform
for automated direct mail and address verification.

Role Overview :

Our client is looking for a
Growth Marketing Lead
to build and scale their marketing growth engine using
AI-driven marketing systems, SEO/AEO/GEO, paid acquisition, automation, and viral growth strategies

This position will own
customer acquisition and marketing growth across organic, paid, and automated channels
.

This role requires a
data-driven strategist and operator
capable of designing scalable growth systems using
AI, automation, and performance marketing
.

You will lead initiatives across:

• SEO / AEO / GEO
• Paid Ads
• AI-driven marketing workflows
• Viral marketing campaigns
• Social media growth
• Outbound automation
• Growth experimentation

Key Responsibilities:

Growth Strategy:

- Develop and execute Company's
overall growth marketing strategy
- Drive scalable customer acquisition through
organic, paid, and outbound channels
- Identify and prioritize
high-impact growth opportunities

SEO / AEO / GEO Strategy:

- Lead company's
search visibility strategy across traditional search and AI search engines
- Implement scalable
SEO topical authority frameworks
- Optimize content for:

-Google Search

-AI answer engines (ChatGPT, Perplexity, Gemini)

-LLM citation systems

• Develop content clusters, internal linking structures, and search growth strategies

Paid Acquisition:

• Strategize and execute paid acquisition campaigns across:

-
Google Ads

-LinkedIn Ads

-Meta Ads

-Reddit Ads

-YouTube Ads

• Manage and optimize marketing budgets
• Continuously improve: CPA/MQL/CPL/Pipeline contribution/ROAS

AI-Driven Marketing Execution:

- Utilize AI tools to scale marketing operations and productivity
- Implement AI workflows for:
- Content research
- Competitive analysis
- Market research
- Ad creative generation
- Campaign optimization
- Be highly proficient in modern AI tools such as:
Claude/ChatGPT/Gemini/Nano Banana
- Identify and adopt emerging AI tools to improve marketing efficiency

Marketing Automation & Workflow Systems:

- Design and implement
automated marketing workflows
- Streamline marketing execution using automation tools
- Build scalable systems for:

-Campaign launches

-Content production

-Lead nurturing

-Reporting and analytics

Outbound Marketing Automation:

- Design and implement
automated outbound marketing systems
- Build outbound campaigns across: LinkedIn/ Email/ CRM automation
- Optimize outbound funnels for
lead generation and pipeline growth

Viral Marketing & Campaigns:

- Conceptualize and launch
high-impact viral marketing campaigns
- Develop creative campaigns that drive
brand awareness and organic reach
- Identify opportunities for
growth loops and viral distribution

Organic Social Growth:

- Develop strategies to grow company's
organic social presence
- Execute content strategies across platforms such as: LinkedIn/X (Twitter)/ YouTube/ Emerging platforms
- Drive audience growth, engagement, and brand visibility

Growth Experimentation:

- Design and run
growth experiments
across marketing channels
- Test messaging, landing pages, ad creative, and funnels
- Continuously optimize performance through
data-driven experimentation

Analytics & Performance Tracking:

• Track and analyze key marketing metrics including:

-Traffic growth

-Lead generation

-Customer acquisition cost

-Marketing pipeline contribution

• Provide regular reports and insights to leadership

Required Qualifications

- 5+ years of experience in
growth marketing, performance marketing, or demand generation
- Experience in
B2B SaaS marketing
- Proven expertise in: SEO / organic growth/ Paid acquisition/ Marketing automation
- Strong understanding of
AI-driven marketing tools and workflows
- Experience building
scalable marketing systems
- Strong analytical and data-driven mindset

Preferred Qualifications

- Experience implementing
AEO / GEO strategies
- Experience building
AI-powered marketing workflows
- Experience scaling
high-growth SaaS companies
- Familiarity with modern marketing tech stacks

*We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.*