Senior Product Manager, E-Commerce
Role summary
United Parks & Resorts seeks a mobile-first Senior Product Manager to lead E-Commerce Admissions Products, including Tickets, Passes, and Upgrades, which drive the majority of digital revenue. This remote role involves defining product vision, roadmaps, and success metrics, balancing platform consistency with brand-specific needs. Responsibilities include owning the product roadmap, tracking key metrics (conversion, AOV, revenue per visit), leading experimentation, translating business requirements into product specifications, and collaborating with cross-functional teams like Marketing and Revenue Management. The ideal candidate has 5-10 years of E-commerce product management experience, a strong understanding of pricing and offer optimization, and a data-driven approach.
Senior Product Manager, E-Commerce Products
Company Overview
United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.
Role Overview
We are seeking a mobile-first Senior Product Manager, E-Commerce Products, to oversee all Admissions Products offered for purchase across our Websites and Native Apps. These include Tickets, Passes, and Upgrades, which together account for the majority of our digital revenue. You will define the vision, roadmap, and success metrics for this domain, balancing global platform consistency with brand- and park-specific needs. Reporting to the VP Product, this is an end-to-end Product role with high visibility and broad cross-functional partnership.
*This position is eligible for Remote Work.*
Key Responsibilities
- Own the end-to-end Product Roadmap for Tickets, Passes, and Upgrades across all brands and parks.
- Establish, track, and optimize against clear success metrics, including conversion, average order value, and revenue per visit.
- Lead experimentation and optimization efforts, including A/B testing, offer presentation, and personalization strategies.
- Translate complex business and operational requirements into clear product requirements and prioritized roadmaps.
- Collaborate closely with the Cart & Checkout Product Manager to ensure a seamless, cohesive purchase funnel.
- Serve as the primary decision-maker and escalation point for your product area, providing clarity and direction across stakeholders.
- Partner with Revenue Management and Marketing to launch new products, offers, and packaging strategies that drive incremental revenue and lifetime value.
- Balance platform-level consistency with the flexibility required to support diverse park types (dry parks, water parks, Sesame Place, Discovery Cove).
Qualifications
- 5-10 years of experience in Product Management with respected consumer E-Commerce business(es) with strong emphasis on Mobile Web, Apps.
- Demonstrated experience owning revenue-critical products end-to-end, from strategy through execution and optimization.
- Strong understanding of pricing, packaging, merchandising, and offer optimization.
- Proven ability to operate effectively in complex, cross-functional environments with multiple stakeholders and competing priorities.
- Deep experience using data to drive decisions, including defining KPIs, experimentation, and post-launch analysis.
- Ability to move comfortably between strategic thinking and hands-on execution.
- Experience with modern Product Development methodologies (Lean, Agile).
- Exceptional communication and influence skills, including the ability to explain complex concepts to non-technical audiences.
- Bachelor’s degree required. MBA is preferred.
Perks of the position
- Paid Floating Holidays
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEA WORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY, OR COVERED VETERAN STATUS.
