Demand Generation Manager

About The Position
The Demand Generation Manager reports directly to the Director of Strategic Marketing and is responsible for driving net new pipeline creation, acceleration, and ultimately bookings and revenue through multi-channel inbound and outbound marketing efforts.
Location: Atlanta role hybrid - in office 3 days
Your Day Might Look Like
Campaign Development

• Design and execute multi-channel inbound/outbound campaigns (email, digital, webinars, events, content syndication, etc) aligned to GTM strategy in partnership with Marketing Operations and Shared Services
• Develop short form campaign and asset messaging in partnership with contractors/ content marketing
• Own/ translate ICP messaging/ pain points into assets in collaboration with practice leads & content marketing

Collaboration & Enablement

• Partner with practice leads and sales teams to align marketing efforts to pipeline goals
• Work with Marketing Shared Services to build sales enablement tools and assets
• Support events in collaboration with Experiential Marketing
• Report out monthly to practice leads on campaign effectiveness

Optimization & Analytics

• Review campaign engagement for ongoing optimization opportunities
• Audit campaign attribution against newly created pipeline
• Leverage Marketing Ops & Tech team for reporting, segmentation, and optimization
• Apply testing and data-driven approaches to improve campaign ROI

Content & Thought Leadership

• Partner with contract writers/ the Content Marketing Manager on long form content strategy to support ongoing programs, including blogs, ebooks, infographics, and more
• Identify new opportunities for thought leadership content tied to market trends
• Ensure messaging reflects industry expertise and aligns with buyer pain points

Pipeline & Demand Generation Ownership

• Own pipeline generation targets and contribute directly to marketing-sourced opportunities and bookings
• Drive net-new demand through inbound and outbound strategies, not just nurture and lifecycle campaigns
• Develop and execute demand generation strategies aligned to GTM priorities, not just campaign execution
• Manage and optimize campaign and channel investments to maximize ROI and pipeline impact
• Drive measurable business outcomes, with a focus on pipeline, conversion rates, and revenue contribution — not just engagement metrics

What You'll Bring

• 4+ years of campaigns experience, preferably in the Microsoft ecosystem, Saas, Saas Services, or IT Consulting
• Strong understanding of buyer personas and ICPs
• Experience in campaign marketing/management, demand generation, or growth marketing
• Experience leading digital marketing campaigns & strategies to drive growth
• Proven ability to optimize and measure multi-channel campaigns
• Bachelor’s degree in Communications, Business, or Marketing preferred

Who We Are
At Velosio, we focus on what matters most - our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members.
Velosio’s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services.
We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what’s next for business.
Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Atlanta, Georgia, Velosio’s 400 employees serve over 4,000 clients.
Some Reasons You Might Like Working With Us
At Velosio, YOU MATTER.
Due to our ongoing commitment to delivering an exemplary employee experience, Velosio has been recognized by Comparably in multiple categories - including Best Company Culture (2021-2024), Best Company Outlook (2022-2025), Best Company for Career Growth and Best Leadership Teams (2022-2025).
100% of current Velosio team members feel the company is invested in their career growth
99% feel their manager cares about them as a person
99% look forward to interacting with their coworkers every day
https://www.comparably.com/companies/velosio
At Velosio, YOUR WELLNESS MATTERS.
Benefits
We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO (UPTO)
• Remote or hybrid work environment based on location
• 401k Match 50% of the first 6%
• StayWell Program - a cash reimbursement up to $600 a year toward Wellness