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Physical Security, Enterprise Software, IoT, Surveillance

(Sr.) Field Marketing Manager - Mid-Market, East

Philadelphia, Pa United StatesFull TimeManager / Head$110,000–$195,000 /yrPosted 2 months ago

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Role summary

Verkada is seeking a Field Marketing Manager for its Mid-Market East segment. This role is crucial for defining regional campaign and event strategies to build pipeline and strengthen relationships with top accounts. The Field Marketing Manager will partner with sales and channel leadership to execute direct and partner-led campaigns, including events, trade shows, and webinars. They will also drive account-based marketing programs, foster customer executive collaboration, and work with channel partners on their marketing approaches. The ideal candidate has 5-8 years of B2B marketing experience, strong logistical execution skills for events, experience with channel partners, and a proven ability to develop persona understanding and act as a sales advisor. This role requires travel and offers a hybrid work model.

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid-Market segment. You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market East business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created.

We are looking for candidates to work out of our New York City or Philadelphia offices when they are not traveling.

What You’ll Do

  • Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
  • Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
  • Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  • Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
  • Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
  • Work with top channel partners to develop their overall marketing and customer engagement approach
  • Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets

    • What You Bring

  • 5-10 years of B2B marketing experience
  • Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
  • Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
  • Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
  • Proven ability to act as an advisor and peer with sales leadership
  • Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
  • Proven track record executing creative or out-of-the-box event and demand generation programs
  • Willingness to travel 30-40% of the time (1-2 days a week on average)
  • Inbox 0 mentality

    • US Employee Benefits

    Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits

    • Additional Information

  • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

    • Annual Pay Range

    At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

    Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

    Estimated Annual Pay Range
    $110,000—$195,000 USD

    Verkada Is An Equal Opportunity Employer

    As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

    Your application will be handled in accordance with our Candidate Privacy Policy.

    Ready to apply?
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