Weight Watchers Verified

Health & Wellness, Consumer Services, Technology

Senior B2B Marketing Manager

United StatesHybridFull TimeManager / Head$140,000–$155,000 /yrPosted 2 months ago

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Role summary

WeightWatchers for Business is seeking a Senior B2B Marketing Manager to lead their go-to-market strategies. This role will craft compelling campaigns and narratives for employers, health plans, and payer organizations, translating complex clinical offerings into clear business value. Responsibilities include developing marketing strategies, executing integrated go-to-market plans for new products (like GLP-1 programs), managing demand generation across multiple channels (email, LinkedIn, paid media, events), optimizing CRM journeys, and tracking campaign performance. The manager will also equip the sales team with necessary tools and collateral, develop high-impact B2B content, and plan presence at key industry events. The ideal candidate has 7+ years of B2B marketing experience, preferably in health tech or SaaS, with a proven track record in demand generation, proficiency in marketing automation and CRM tools, strong content writing skills, familiarity with ABM, and a data-driven mindset.

WeightWatchers is a global digital health company.

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

Who we are

WeightWatchers for Business, the enterprise facing brand of WeightWatchers, delivers the value of WeightWatchers directly to employers and health plans. Our programs offer all of the benefits of WeightWatchers, packaged as population health benefits. The solution starts with WeightWatchers’s award winning app and provides access to various levels of coaching while providing state-of-the-art integration, reporting and marketing support to enterprises.

What you will do

The B2B Marketing Manager will be the strategic and executional engine behind WeightWatchers for Business’s go-to-market efforts targeting employers, health plans, and payer organizations. This individual will craft compelling narratives and campaigns around employer-sponsored weight health — translating complex clinical offerings into clear business value for decision-makers.

Strategy & Go-to-Market

Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments

Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions

Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience

Demand Generation & Lead Nurturing

Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events

Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel

Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI

Sales Enablement

Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts

Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies

Content & Thought Leadership

Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners

Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers

Events & Conferences

Plan and manage presence at key industry events such as BGH, The Conference Board and and health plan summits

Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns

Who You Are

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS

Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue

Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations

Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools

Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience

Familiarity with ABM (Account-Based Marketing) strategies and tools

Data-driven mindset with experience in marketing analytics and reporting

Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range

$140,000—$155,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

Maryland

Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.

Massachusetts

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.

RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address.

Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.

Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.

Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww

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