Senior Manager, Field Marketing
Role summary
We are seeking a Senior Manager, Field Marketing to lead our tradeshow, field, and partner event strategy and execution. This player/coach role involves owning the end-to-end field marketing engine while directly managing a team of two. You will oversee the execution of over 12 major tradeshows and hundreds of field and partner events annually, focusing on driving pipeline, revenue influence, and market presence. The ideal candidate possesses strong operational rigor, a data-driven approach, and a passion for measurable impact, with experience in high-growth B2B SaaS environments. Responsibilities include strategy development, execution oversight, budget management, process building, and performance reporting.
About Workato
Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
Responsibilities
We are seeking a highly strategic, data-driven Senior Manager, Field Marketing to lead our tradeshow, field, and partner event strategy and execution. This is a player/coach role responsible for owning our end-to-end field marketing engine while directly managing a team of two field marketers.
You will oversee the execution of 12+ tradeshows and hundreds of field and partner events annually, driving pipeline, revenue influence, and market presence. This role requires strong operational rigor, cross-functional alignment, and a passion for measurable impact.
If you thrive in high-volume execution environments, love building scalable processes, and bring a sharp analytical mindset to marketing performance — this role is for you.
In this role, you will also be responsible to:
Requirements
Qualifications / Experience / Technical Skills
8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
Experience owning and executing large-scale tradeshows and high-volume field programs
Demonstrated success driving pipeline and revenue through event programs
Experience managing budgets and forecasting ROI
Proven people manager with experience leading and developing direct reports
Experience in high-growth B2B SaaS environments
Familiarity with Salesforce and marketing automation platforms
Soft Skills / Personal Characteristics
Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
Ability to operate both strategically and tactically
Exceptional cross-functional collaboration skills
Highly organized with strong project management capabilities
Strong executive presence and comfort presenting performance metrics to leadership
Passion for process improvement and scalable systems
(REQ ID: 2650)
