Sr. Product Manager: Keyboards
Role summary
We are seeking a Sr. Product Manager to lead our Keyboards/Mice, iPad Keyboard Cases, Stylus Pens, and other innovative solutions. This role encompasses the full product lifecycle, from market insight and concept development through launch, lifecycle management, and end-of-life strategy. You will define the product vision, drive roadmap execution, and deliver category growth. The ideal candidate possesses strong commercial instincts, technical fluency, and user empathy to create differentiated products in the competitive accessories market. Responsibilities include defining strategy, conducting market analysis, overseeing product development, managing commercial aspects, and leading go-to-market efforts.
We are seeking a strategic and execution-focused Product Manager to lead our Keyboards/Mice, iPad Keyboard Cases, Stylus Pens, and other innovative solutions for this space. This role owns the full product lifecycle — from market insight and concept development through launch, lifecycle management, and end-of-life strategy.
You will define the product vision, drive roadmap execution, and deliver category growth across both standalone keyboards and integrated iPad keyboard cases as well as other productivity skus like Stylus, Mice and Docks/Hubs. The ideal candidate combines strong commercial instincts, technical fluency, and user empathy to create differentiated products in a highly competitive accessories market.
What You’ll Own
Product Strategy & Roadmap
- Define and execute the product roadmap for Keyboards/Mice, iPad Keyboard Cases and other solutions used in the space.
- Identify market opportunities through competitive analysis, customer research, and trend forecasting.
- Develop compelling value propositions across price tiers (entry, mid, premium).
- Align roadmap with company growth goals and channel strategies (B2B, e-commerce, retail).
Market & Competitive Intelligence
- Monitor key competitors such as Logitech, Apple, Belkin, and Microsoft.
- Analyze product positioning, pricing architecture, feature sets, and go-to-market strategies.
- Identify whitespace opportunities in form factor, materials, performance, connectivity, and user experience.
Product Development
- Translate consumer insights into clear Product Requirement Documents (PRDs).
- Partner with Engineering, Design, and Operations to deliver best-in-class hardware solutions (Bluetooth, pogo-pin connectors, trackpads, backlighting, battery optimization, etc.).
- Ensure compatibility across key iPad generations and models.
- Ensure robust testing and QC deliverables are clear from the start and deliver on the product promise for the space it was designed for.
- Drive industrial design decisions balancing aesthetics, protection, typing performance, and durability.
Commercial & Financial Ownership
- Build business cases and revenue forecasts for new product introductions.
- Own margin targets, pricing strategy, and cost optimization initiatives.
- Manage product lifecycle performance, including sell-in, sell-through, and inventory planning.
Go-to-Market Leadership
- Lead cross-functional launch execution across Sales, Marketing, and Channel teams.
- Develop messaging frameworks that clearly articulate differentiation (typing experience, protection, productivity enhancements).
- Create and implement product training for the sales team to clearly understand positioning and product promise to the end user.
- Support retail readiness, packaging strategy, and merchandising guidelines.
What Success Looks Like
- Clear, data-backed roadmap delivering sustainable category growth
- Strong competitive differentiation in a crowded accessories market
- On-time, on-budget launches with compelling feature sets
- Margin expansion and improved lifecycle management
- High customer satisfaction and product ratings
Qualifications
Required
- 5+ years of Product Management experience, preferably in consumer electronics or accessories
- Demonstrated experience owning a hardware product category
- Strong financial acumen and experience building business cases
- Experience working with global suppliers and manufacturing partners
- Excellent cross-functional leadership skills
Preferred
- Experience with tablet accessories, keyboards, or connected devices
- Familiarity with Apple’s iPad ecosystem and certification requirements
- Experience managing products across multiple international markets
Ideal Candidate Profile
- Strategic thinker who balances innovation with commercial viability
- Detail-oriented but able to operate at portfolio level
- Comfortable making trade-offs between cost, feature set, and timeline
- Strong communicator who can influence without authority
- Passionate about creating products that enhance productivity and creativity