Product Manager – Personalization
Role summary
We are seeking a Product Manager specializing in Personalization for Travel & Lifestyle Services (TLS) Web and Mobile platforms. This role focuses on developing data-driven personalization capabilities, including recommendations and tailored content, to enhance customer engagement and conversion. The ideal candidate will possess a strong blend of product thinking, technical depth, and storytelling skills, with experience in machine learning-driven products and customer-centric digital experiences. Key responsibilities include defining roadmaps, managing the product lifecycle, collaborating with engineering and data science teams, and driving experimentation to optimize performance. This is a contract, hybrid role based in Phoenix, US.
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Role :
Product Manager – Personalization
Location :
Phoenix, US (Hybrid 3 Days)
Contract
Job Description-
Role Summary
We are seeking a
Product Manager – Personalization
to drive the strategy, development, and execution of personalization
capabilities across
Travel & Lifestyle Services (TLS) Web and Mobile platforms
.
This role will focus on building scalable, data-driven experiences that enhance customer engagement, conversion,
and overall travel experience through intelligent recommendations and tailored content.
The ideal candidate brings a strong blend of
product thinking, technical depth, and storytelling
,
with experience in personalization, machine learning-driven products, and customer-centric digital experiences.
Key Responsibilities
- Product Strategy & Roadmap
- Define and execute the roadmap for personalization capabilities across web, mobile, and marketing channels
- Identify opportunities to enhance customer experience using data, AI/ML, and contextual insights
- Align product vision with business goals such as engagement, conversion, and revenue growth
- Personalization & Recommendations
- Build and scale personalization use cases such as
recommendations, segmentation, dynamic content, and cross-sell
- Leverage customer, supplier, and contextual data to deliver
relevant and timely experiences
- Partner with data science teams to develop and optimize ML models (e.g., recommendation systems, propensity models)
- Execution & Delivery
- Own end-to-end product lifecycle from ideation to launch and optimization
- Drive execution through strong collaboration with engineering, data, design, and business stakeholders
- Manage product backlogs, prioritize features, and ensure timely delivery
- Stakeholder Management & Storytelling
- Create compelling product narratives, presentations, and executive updates
- Translate complex technical concepts into clear business value
- Influence cross-functional teams and senior leadership
- Experimentation & Optimization
- Drive A/B testing and experimentation frameworks to continuously improve performance
- Track KPIs such as engagement, CTR, conversion, and revenue impact
- Use insights to refine personalization strategies and models
- Data & Platform Integration
- Work with data platforms to leverage
360° customer and supplier data for personalization
- Ensure solutions are scalable, compliant, and aligned with data governance standards
Required Qualifications
- 5–7+ years of experience
in Product Management, with a focus on
digital products or personalization
- Strong
techno-functional background
with understanding of:
- APIs, data platforms, and system integrations
- Machine learning concepts (recommendation systems, segmentation, etc.)
- Proven experience building and launching
customer-facing digital products (web/mobile)
- Strong
analytical mindset
with ability to use data for decision-making
- Excellent
communication, storytelling, and presentation skills
- Experience managing
roadmaps, product lifecycle, and cross-functional teams