Senior Marketing Coordinator

We are seeking a results-driven Digital Sales & Marketing Coordinator to lead e-commerce growth, marketplace operations, and brand marketing initiatives across North America. This role combines digital channel management, performance marketing, brand development, and cross-functional coordination to drive revenue, improve customer engagement, and strengthen market presence.

Key Responsibilities

Digital Sales Channel Management

• Manage day-to-day operations across e-commerce marketplaces and direct-to-consumer channels.
• Maintain accurate product listings, pricing, and inventory availability.
• Create and optimize product detail pages, branded storefronts, and digital merchandising assets.
• Monitor account performance and resolve listing, operational, or compliance issues.
• Develop and manage paid advertising strategies, including keyword targeting and bidding optimization to maximize ROAS.
• Coordinate stock replenishment and ensure consistent product availability.
• Update website product listings and content to keep channels current and competitive.

Marketing & Brand Management

• Develop and execute strategic marketing plans to grow brand awareness and sales in North America.
• Lead product launch strategies and identify hero products for long-term growth.
• Manage budgets effectively and allocate resources to high-impact initiatives.
• Oversee social media strategy and content development aligned with brand objectives.
• Build and manage influencer, UGC, and partnership programs; analyze performance and optimize results.
• Plan and execute paid digital campaigns across platforms such as Meta, Instagram, and Facebook.
• Prepare monthly performance reports and present insights to internal stakeholders.
• Coordinate with brand partners, vendors, and external agencies as needed.
• Organize and maintain marketing assets, creative materials, and brand resources.
• Produce ad hoc sales and marketing analysis reports.

Sales Support

• Develop sales collateral, promotional materials, and marketing tools for retail and wholesale channels.
• Support store marketing initiatives, events, and promotional campaigns.
• Ensure packaging or labeling materials meet applicable regulatory requirements.

Qualifications

• Fluent in English, both written and spoken. Additional language skills are a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Experience in digital marketing, e-commerce, or marketplace management.
• Strong understanding of platforms such as Amazon, Shopify, Meta Ads, or similar tools.
• Excellent communication, leadership, and project management skills.
• Analytical mindset with experience interpreting performance data and ROI.
• Proficiency in Microsoft Office / Office 365.
• Graphic design experience with tools such as Adobe Creative Suite or Canva is a plus.
• Self-starter with strong problem-solving skills and ability to manage multiple priorities.
• Financial acumen with experience managing budgets and campaign performance.