GTM

### **The Role**

We’re hiring a **GTM Lead** to own growth. This is a high-impact, builder role working directly with the founders to scale user acquisition, partnerships, and revenue.

You’ll operate across **paid ads, outbound strategy, and strategic partnerships**—with the autonomy to test, ship, and double down on what works.

If you like moving fast, running experiments, and seeing immediate impact, this is for you.

**Compensation:** $100K–$135K salary + 0.5% equity + benefits\
**Location:** SF, Hybrid

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### **What You’ll Do**

* **Own paid acquisition**
* Launch and optimize campaigns across TikTok, Meta, and other channels
* Build creative pipelines and iterate quickly on performance
* **Drive outbound growth**
* Identify and execute outbound strategies (shops, collectors, communities)
* Build scrappy systems for outreach, tracking, and conversion
* **Develop strategic partnerships**
* Work with card shops, marketplaces, and ecosystem players
* Structure and close partnerships that drive distribution
* **Be in the field**
* Travel on weekends to **card shows and events**
* Talk to users, test messaging, and close deals in person
* **Build systems, not just campaigns**
* Set up analytics, attribution, and feedback loops
* Work closely with engineering to improve growth infrastructure

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### **Who You Are**

* 1–4 years experience in growth, GTM, or early-stage startups
* Comfortable running experiments across ads, outbound, and partnerships
* Highly scrappy—you figure things out without waiting for instruction
* Strong communicator (especially for partnerships and outbound)
* Bonus: Familiar with trading cards, collectibles, or marketplaces