Junior Marketing Data Analyst

Position Summary

The Junior Marketing Data Analyst supports the firm’s business development and marketing initiatives by maintaining accurate data in the firm’s CRM and collecting, analyzing, and reporting on various data to help guide strategic decisions. This entry-level position is ideal for a data-focused individual interested in understanding how marketing analytics can support client development, digital strategy, and brand visibility within a professional services environment. The position reports to the Marketing Director and is based in Philadelphia.

Essential Duties and Responsibilities

Data Collection & Management

• Maintains and updates data in the CRM system. Ensures accuracy, consistency and completeness of marketing-related data for email marketing and business development purposes.
• Tracks and reports on data health in CRM and connected programs.
• Collaborates with IT and marketing team members to manage data integration.

Analytics & Reporting

• Works with marketing team members to generate regular reports on marketing KPIs such as website traffic, campaign performance, email engagement, and social media metrics.
• Uses analytics tools such as Google Analytics and LinkedIn Analytics to assess campaign effectiveness.
• Assists in preparing dashboards and visualizations to communicate trends to internal stakeholders.

Campaign Support

• Tracks and measures results of digital campaigns, client alerts and event promotions.
• Supports segmentation and targeting efforts based on client and prospect data.
• Helps maintain mailing lists and distribution accuracy for newsletters and announcements.

Research & Insights

• Conducts research on markets, industries, and competitors to support business development.
• Identifies opportunities for marketing optimization through data insights.
• Supports client and contact data enrichment projects.

Collaboration

• Works closely with senior marketing and business development professionals to provide analytical support for strategic initiatives.
• Partners with attorneys and practice group leaders to provide insights on audience engagement and client trends.

Performs other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, data analytics, business or related field.
• 0-2 years of experience in a marketing, analytics or professional services environment (internship experience acceptable, law firm experience preferred)
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with data visualization tools such as Power BI
• Experience with CRM (InterAction and/or Intapp DealCloud) is a plus.
• Familiarity with AI tools, web analytics and SEO concepts.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Strong communication skills and ability to present data insights clearly.

About Cohen Seglias

Cohen Seglias laid a foundation of legal excellence in the construction industry more than 35 years ago, an area where we remain preeminent. By being responsive and conscientious business partners, our footprint and capabilities have grown alongside our clients’ needs—becoming extensions of their teams. We provide our clients with a full range of legal services, with 20+ disciplines, to clients across nine offices. The firm and our attorneys are consistently recognized as top leaders in legal rankings such as Chambers USA, Legal 500, Law 360, and Best Lawyers.

Culture

As a mid-sized firm, we offer a collegial, collaborative and people-friendly working environment, while also providing interesting and sophisticated legal work. We help our employees build their skill sets through an open-door, professional environment that encourages hands on experience. Our commitment provides professionals across all stages of their career to grow, learn and build long-term success.

Cohen Seglias is a growing and dynamic law firm committed to the growth and well-being of our employees. This commitment is demonstrated through a range of initiatives, including a mentoring program, ongoing training and development, pro bono work, regular office events, parental leave, Habitat for Humanity Build Days, and more.

Cohen Seglias is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, gender, pregnancy, religion, national origin, ancestry, disability, genetic information, veterans’ status or military affiliation, sexual orientation, gender identity and expression, or other characteristics protected by applicable law.