Founding GTM Lead

## **About the Role**

We’re hiring a Founding GTM Lead to build and run our US go-to-market engine from the ground up. You’ll sell, design the motion, and shape how we win our first several million in ARR. This is a hands-on, founder-track role for someone who can both carry a quota and architect the systems, messaging, and playbooks that scale.

You’ll work directly with the founders and founding team on everything from ICP definition and pricing to partnerships, funnels, and early team hiring.

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## **What You’ll Do**

* Own the end-to-end GTM motion in the US: ICP definition, segmentation, outreach strategy, and field feedback loops.
* Carry a quota and personally run deals from prospecting through negotiation and close with enterprise and upper mid-market customers.
* Build and manage pipeline across channels: outbound, founder network, partnerships, events, and early marketing experiments.
* Craft and continuously refine positioning, messaging, and pitch materials for different personas and verticals.
* Run discovery, demos, and pilots, then turn learnings into a repeatable playbook (qualification criteria, talk tracks, objection handling, deal stages).
* Set up the early revenue stack (CRM, analytics, sequences, reporting) and define core GTM metrics and dashboards.
* Partner with product and engineering to translate customer feedback into roadmap and help shape what we build next.
* Over time, help hire, onboard, and coach the first AEs/SDRs and marketing or partnerships hires as we scale.

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## **What Makes You a Fit**

* 2+ years in B2B SaaS or AI, with a track record of closing complex deals and meaningful quota attainment.
* Experience as a first or very early GTM/sales hire, or in a role where you built a motion in a new segment/product from scratch.
* Consulting experience may also be considered - but with a clear bias to roll the sleeves instead of being behind screens making presentations.
* You’re equally comfortable in the weeds (writing outbound, jumping on cold calls) and at 10,000 ft (market sizing, GTM strategy, pricing).
* Strong storytelling and communication skills with both technical and business stakeholders; you can simplify complex AI/automation concepts into clear business value.
* Data-driven and experiment-oriented: you test channels, measure results, and turn what works into systems.
* Bias to action, ownership mindset, and comfort with ambiguity—you want to help build the company, not just join one.

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## **What Success Looks Like (First 12–18 Months)**

* Clear and validated US ICP, messaging, and sales motion rooted in real customer conversations and wins.
* A growing pipeline and closed-won deals that get us from founder-led sales to a repeatable GTM engine.
* Documented playbooks, metrics, and tooling that future GTM hires can plug into and scale.