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Crusoe Energy Systems Verified
Energy, Blockchain, Data Centers, AI/ML Infrastructure, Renewable Energy

Senior Director of Product Marketing

San Francisco, California, United StatesOnsiteFull TimeDirector$272,000–$321,000 /yrPosted 2 months agoVisa sponsorship available

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Role summary

Seeking a Senior Director of Product Marketing with 12+ years of experience, including 7+ years in leadership, to drive product strategy and go-to-market execution for AI/ML infrastructure. This hands-on technical leader will deeply understand AI/ML practitioners and cloud infrastructure, influencing product roadmaps with customer and market insights. The role requires building cross-functional credibility with product, engineering, and sales, and leading a high-performing product marketing team. The ideal candidate has experience in fast-paced, high-growth technical environments and a proven ability to engage deeply technical audiences.

### Who you are
- 12+ years of product marketing experience, with 7+ years in a leadership role managing teams of senior marketers
- Demonstrated track record of engaging deeply technical audiences (AI/ML practitioners, cloud infrastructure engineers) with measurable impact on awareness, adoption, or pipeline
- Deep, hands-on understanding of AI and cloud infrastructure—you can credibly discuss GPU clusters, model training workflows, inference optimization, and cloud networking with engineers and product managers
- Proven experience bringing outside-in customer and market insights to influence product strategy and roadmap—not just packaging what product ships, but shaping what gets built
- Strong track record of building cross-functional credibility with product management, engineering, and sales leadership in fast-moving technical organizations
- Exceptional leadership, communication, and interpersonal skills. High EQ with the ability to navigate ambiguity, organizational complexity, and competing priorities
- Strategic thinker who executes with precision—comfortable operating at both the 30,000-foot level and in the tactical details
- Experience in fast-paced, high-growth environments—ideally at an AI-native company, hyperscale cloud provider, or infrastructure startup
- Proven track record of building and scaling high-functioning, bar-raising product marketing teams
- A bachelor’s degree in computer science, engineering, or a related technical field is strongly preferred
- An MBA with a marketing concentration is also strongly preferred
- Direct experience marketing to AI/ML practitioners or developer audiences, with demonstrated ability to earn credibility with deeply technical stakeholders
- Experience at companies where product marketing played a strategic, roadmap-influencing role—not just a launch support function

### What the job involves
- As our Senior Director of Product Marketing, you are a hands-on technical leader who thrives at the intersection of product, engineering, and market strategy
- You don’t just synthesize what others tell you about the product—you form your own perspective on its strengths, gaps, and opportunities by getting close to the technology
- You have a deep understanding of AI-native companies and the practitioners who build on cloud infrastructure, and you bring a proven ability to engage technical audiences with credibility and impact
- This role carries a critical mandate: be the voice of the customer
- You will bring an outside-in perspective to our product and go-to-market strategy—surfacing what customers need, where the market and competition are heading, and identifying opportunities for Crusoe to differentiate and win
- Your insights will directly influence product roadmap decisions and shape how we position ourselves in an increasingly competitive landscape
- Equally important, you are a skilled cross-functional operator
- You will build deep credibility with product management, engineering, and sales leadership, and serve as marketing’s authoritative voice in strategic conversations
- You partner closely with these teams—not just to support their plans, but to help shape them
- You thrive in a truth-seeking culture, leverage data to bring clarity, and create differentiated messaging and positioning that sets Crusoe apart
- Voice of the Customer & Market Intelligence
- Own the outside-in perspective for Crusoe Cloud: deeply understand customer needs, competitive dynamics, and market trends to surface differentiation opportunities that inform product roadmap and go-to-market strategy
- Build and maintain a continuous feedback loop with customers, prospects, and the field to translate real-world signals into actionable insights for product, engineering, and sales leadership
- Develop and lead competitive intelligence efforts—monitoring the AI infrastructure landscape, benchmarking Crusoe’s capabilities, and arming the organization with clear, evidence-based competitive narratives
- Technical Depth & Product Expertise
- Get hands-on with Crusoe Cloud products to develop a first-person understanding of product capabilities, strengths, and gaps. Form and defend your own informed perspective—don’t rely solely on secondhand briefings
- Define and articulate compelling product messaging and positioning grounded in genuine technical understanding. Craft value propositions that resonate with AI developers, ML engineers, and infrastructure practitioners
- Translate complex technical capabilities into clear, differentiated narratives that connect to real customer outcomes
- Cross-Functional Leadership & Advocacy
- Serve as marketing’s authoritative voice with product management, engineering, and sales stakeholders. Build credibility quickly by demonstrating technical fluency, customer empathy, and strategic rigor
- Partner closely with product leadership to establish a shared understanding of customer needs and influence roadmap priorities with data-driven, market-informed recommendations
- Advocate for marketing’s point of view in cross-functional forums—contributing substance, not just support—to ensure customer and market realities are reflected in product and GTM decisions
- Go-to-Market Execution
- Develop field enablement assets that drive consistency and help the sales team scale—including pitch decks, competitive materials, technical briefs, and customer case studies
- Partner with demand generation to develop and execute campaigns that drive product awareness, engagement, and adoption among AI-native companies and technical audiences
- Grow and lead the product marketing organization by hiring exceptional marketers who combine marketing expertise with deep technical skills, fostering a culture of innovation, collaboration, and execution excellence

### Benefits
- Health & wellbeing: Comprehensive health benefits designed to support your overall wellness
- Time away: Paid time off for vacations, family bonding, and unexpected needs
- 401(k) match: Build your financial future with our 401(k) matching program
- Mental wellness: Resources and support for your emotional wellbeing and navigating life's challenges

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