Senior Director of Product Marketing

### Who you are
- Leadership: 12+ years in product marketing, including 5+ years leading high-performing teams
- Bachelor’s Degree in marketing or related field
- Strategic Depth: Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging
- Storytelling: Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated value
- Revenue Mindset: Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement
- Executive Presence: Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
- Customer Obsession: Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage

### What the job involves
- At Workiva, we’re redefining how the world’s leading organizations meet the demands of financial and regulatory reporting in an AI-driven era
- We’re looking for a visionary, enterprise-grade product marketing leader to own and elevate the global go-to-market strategy for our Finance Solutions portfolio—our largest and most strategic business
- As Senior Director of Product Marketing, Finance Solutions, you will sit at the center of product innovation, market strategy, and revenue growth
- You’ll define how we win: translating platform capabilities into compelling market narratives, aligning senior stakeholders across the business, and driving measurable commercial impact at scale
- This is more than a leadership role, it’s an opportunity to shape an emerging category at the intersection of finance, regulation, and AI, while building and leading a world-class team
- Category Leadership: Help define how AI transforms financial and regulatory reporting for the modern CFO
- Enterprise Impact: Own GTM strategy for Workiva’s largest product portfolio with direct influence on revenue and market share
- Executive Visibility: Partner closely with senior leaders across Product, Sales, and Marketing to shape company-wide strategy
- Team & Legacy: Build, mentor, and scale a high-performing global product marketing organization
- Craft bold, differentiated positioning that elevates Workiva’s leadership in financial and regulatory reporting, accelerated by the age of AI
- Shape how we engage the Office of the CFO, translating complex platform innovation into clear, compelling business value
- Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
- Build and inspire a world-class global product marketing team
- Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
- Elevate the role and influence of product marketing across the organization
- Own the end-to-end GTM strategy, from market insight to launch to revenue impact
- Partner deeply with Product Management to bring innovation to market with clarity and momentum
- Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates
- Align across demand generation, brand, content, and field marketing to deliver cohesive, high-impact campaigns
- Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction
- Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead