Marketing Program Manager

ESC has an exciting opportunity for a
Marketing Program Manager
to support brand awareness and customer acquisition initiatives within a leading digital entertainment platform in either
San Francisco, CA
or
New York, NY
. In this
6-month contract
role, you will drive cross-channel marketing programs, coordinate campaign delivery, and analyze performance to optimize results. This position involves working closely with cross-functional stakeholders including creative, merchandising, and marketing teams. You will play a key role in managing complex campaigns from concept through execution, ensuring alignment across teams while delivering data-driven insights to leadership. The ideal candidate is highly analytical, organized, and able to navigate a matrixed environment while maintaining strong ownership of deliverables.

Responsibilities:

• Drive marketing programs to build brand awareness and customer acquisition

• Coordinate campaign delivery across on-platform placements and off-platform channels

• Partner with creative, merchandising, and cross-functional stakeholders to execute campaigns

• Compile, analyze, and present performance metrics to evaluate effectiveness

• Identify opportunities to enhance campaigns and improve results using data insights

• Develop concise leadership updates summarizing performance and priorities

• Work across organizational boundaries to define, manage, and prioritize workstreams

• Support the development of standardized processes and best practices for campaign execution

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field

• 5+ years of professional marketing experience (non-internship)

• Experience building, executing, and scaling cross-functional marketing programs or campaigns from concept to completion

• Experience managing and measuring marketing performance across multiple channels

• Strong analytical skills with experience using data and metrics to drive improvements

• Advanced proficiency with Excel or Tableau, including data manipulation, pivot tables, charts, and reporting

• Experience presenting ideas and results to stakeholders at multiple organizational levels

Preferred Qualifications:

• Experience in entertainment or media industries

• Expertise in market segmentation and customer journey mapping

• Demonstrated track record of measurable business impact through marketing initiatives

• Experience working in highly matrixed organizations