Senior Product Manager

### Who you are
- 5+ years of PM experience, preferred e-commerce and marketplace experience
- Capability to analyze historical user behaviors and spend data to create product-first hypothesis
- Design and implement user experiments to optimize specific outcomes
- Proven track record of pushing ambitious products that met the organization's goals and timeline
- Superb prioritization, communication and problem-solving skills. Able to understand deeply about complex problems and develop clear rationale to bring people onboard
- Comfortable working remotely with a remote-first team
- Having experience working closely with technical teams and technical stakeholders
- You're encouraged to apply even if your experience doesn't precisely match the job description

### What the job involves
- At Forma, we’re redefining how global employee benefits come to life. Today, benefits are too often transactional: employees submit a claim, wait for reimbursement, and repeat
- The policies to understand what is eligible are deep inside PDF files. It’s difficult to intuitively understand what they can actually do with their benefits. And once a purchase is made, it often happens outside of Forma, following the same old receipt-upload flow. We believe benefits should feel more like a modern, intuitive marketplace than an expense report
- As a Senior Product Manager, you’ll own the evolution of our on-platform benefits marketplace. Your goal is to shift user behavior from off-platform claims to simple, high-conversion on-platform redemptions
- You’ll partner closely with leadership to define strategy, run experiments, and deliver product experiences that meaningfully increase engagement, conversion, and total spend through the marketplace
- Own the marketplace experience end-to-end
- Drive the strategy and execution of Forma Collective as the primary destination for benefits discovery and redemption
- Shift user behavior from claims → marketplace
- Design experiences that nudge, incentivize, and naturally transition users toward on-platform redemption
- Drive measurable growth:
- Increase Marketplace visits, Conversion to purchase, Total GMV / wallet spend on-platform
- Build a best-in-class benefits marketplace
- Apply proven e-commerce and marketplace principles (merchandising, personalization, discovery, lifecycle engagement) to benefits
- Lead experimentation at scale
- Develop hypotheses from user behavior and spend data, and run structured experiments to optimize key metrics
- Create compelling redemption moments
- Design innovative ways to surface and deliver benefits (timely prompts, curated collections, lifecycle triggers, etc.)
- Deeply understand users
- Build a strong point of view on member needs, motivations, and barriers to an intuitive benefits experience on-platform

### Benefits
- Remote Friendly
- Health Care
- Flexible PTO
- Parental Leave
- Lifestyle Stipend
- Team Building Stipend
- Productivity Stipend
- Career Opportunities