Marketing Manager

Company Overview

Kindred is a rapidly growing, venture backed manufacturer focused on unlocking the conversion of gasoline vehicles to electric using our technology and scale.

We are marketing folks, technicians, software developers, mechanical engineers, designers, painters, and car lovers. We love a whiff of gasoline and we geek out about the torque provided by electric motors. Above all we believe the world is a better place with vintage cars out on the road.

We strive to create a meaningful workplace at Kindred, which means something different for each of our team members. For some, it’s getting these immortal vehicles on the road. For others it’s the portion of revenue we donate to our local community for every vehicle sold. For many at Kindred, it’s the inclusive work environment we’ve created.

Our cars create joyful experiences for our customers and immense pride for our team. If you can match our passion, values, and work ethic, we want you!

Position Summary

The Marketing Manager at Kindred Motorworks is a hands-on, high-impact generalist responsible for driving brand awareness, user acquisition, and revenue growth across all marketing channels. Reporting to the Director of Marketing, this role is a rare opportunity to help shape and define the voice, identity, and presence of a brand still in its formative chapter—with real ownership and the autonomy to make your mark. Day-to-day, this role owns the strategy and execution of social media, content, email marketing, design, and marketing events—from concept through on-site execution. This role will also support paid media, web management, and campaign analytics. The ideal candidate is a self-starter with a growth mindset who thrives in an agile startup environment, brings both creative instinct and analytical rigor to everything they do, and wants to look back knowing they helped build something from the ground up.

Essential Duties and Responsibilities

*The essential functions include, but are not limited to the following:*

Social Media & Community Management:

• Develop and manage a content calendar across Instagram, Facebook, YouTube, LinkedIn, Reddit, Twitter, and TikTok.
• Create, schedule, and publish posts, stories, reels, and short-form video content.
• Monitor engagement, respond to comments and messages, and manage brand reputation.
• Manage Google Business listings and coordinate responses to Google Reviews.
• Support the Director of Marketing on paid advertising (Meta & Google Ads) and media buying (print & direct mail).

Content & Email Marketing:

• Own the full content lifestyle—including strategy, creation, deployment, and performance tracking across campaigns, SEO/GEO, sales enablement, dealer enablement, and web content.
• Own end-to-end email marketing, including campaign builds, automated workflows, audience segmentation, and performance analysis.

Event Management:

• Own, plan, and execute Kindred national events, sponsorships, and on-site activations from concept through recap.
• Manage all event logistics, including venue sourcing, vendor management, budgeting, and cross-channel promotion.
• Capture on-site content and report on event performance and impact.
• Partner directly with dealer partners to support local event marketing efforts.

Web Management:

• Manage and update Kindred Dealer Microsites to ensure accuracy and brand consistency.
• Support the Director of Marketing on website updates, including content refreshes, Newsroom, and Media Kit Management.
• Coordinate with the web agency and developers as needed.

Minimum Qualifications (Knowledge, Skills, and Abilities)

• This role is based onsite at Kindred Headquarters on Mare Island.
• 5-7+ years of experience spanning digital marketing, social media, content creation, email marketing, and event management.
• Proven experience building and executing email campaigns and automated workflows.
• Strong copywriting skills with an eye for on-brand storytelling across channels.
• A roll-up-your-sleeves self-starter—scrappy, resourceful, and relentlessly focused on making things happen.
• Warm, approachable presence and a proven ability to build trust across internal teams and external partners.
• Excellent project management skills with the ability to juggle multiple priorities and deadlines simultaneously.
• Willing and available to travel across the U.S. for events, partnerships and film shoots (approx.. 35%)
• Working knowledge of Email CRM (Hubspot or similar), Content Tools (SEMRush or similar), and Social Media Planning Tools (Later.com or similar)

Desired Skills

• Background working with marketing and event agencies.
• Automotive, OEM, or lifestyle/premium brand marketing experience.
• Familiarity with co-op advertising programs or dealer network marketing.
• Design experience working with platforms like Adobe InDesign and Canva.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

The work environment may include exposure to noise, fumes, and heat. Personal protective equipment (PPE) must be worn at all times in accordance with safety regulations.

You will spend time in a working facility, particularly as we build out our processes. Walking, sitting, standing, bending, and stooping. Working at a computer for up to 8 hours per day.

*The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.*