Head of Product

Company Description

LS Direct is a performance-driven marketing company specializing in retargeting through direct mail. As we expand into digital channels—including programmatic, paid media, and connected TV (CTV)—we are building an integrated, omnichannel platform that delivers measurable results across the customer journey.

Role Description

We are seeking a strategic and execution-focused
Head of Product
to lead the evolution of our product portfolio from a direct mail-centric offering to a fully integrated omnichannel marketing platform.

This leader will define product vision, build and scale a high-performing product organization, and drive innovation across direct mail, digital, and CTV solutions. The ideal candidate combines deep experience in performance marketing technology with strong business acumen and a track record of building data-driven products in fast-growing environments.

Qualifications

Required

- 5+ years of product management experience, including leadership roles
- Experience in performance marketing
p
latforms
- Strong understanding of:
- Digital advertising ecosystems (DSPs, SSPs, programmatic)
- Customer data platforms (CDPs) and identity resolution
- Attribution and measurement methodologies
- Proven track record of launching and scaling data-driven products

Preferred

- Experience with
CTV / OTT advertising platforms
- Familiarity with direct mail or offline marketing channels
- Experience integrating offline and online attribution models
- Background working in high-growth or transformation environments

Key Responsibilities

Product Strategy & Vision

• Define and own the product vision and roadmap aligned with LS Direct’s growth into digital and CTV
• Identify market opportunities across direct mail, digital advertising, and emerging channels
• Translate company strategy into scalable product initiatives that drive revenue and client value

Omnichannel Product Development

• Lead development of integrated solutions across:
• Direct mail retargeting
• Digital media (display, social, programmatic)
• Connected TV (CTV)
• Ensure seamless audience targeting, attribution, and measurement across channels
• Drive innovation in identity resolution, personalization, and cross-channel orchestration

Data, Measurement & Performance

• Champion a data-first approach to product development
• Oversee capabilities in attribution, incrementality testing, and campaign analytics
• Partner with data science and engineering to enhance targeting and optimization models

Leadership & Team Building

• Build out and mentor a high-performing product management team
• Establish product processes, frameworks, and best practices
• Foster a culture of accountability, experimentation, and customer-centric thinking

Cross-Functional Collaboration

• Partner closely with Engineering, Data, Sales, Marketing, and Operations
• Work with Sales and Client Success teams to translate customer needs into product features
• Support go-to-market strategies, pricing, and positioning

Client & Market Engagement

• Engage with key clients to understand needs and validate product direction
• Stay ahead of industry trends in advertising and marketing technologies, identity, and privacy
• Represent LS Direct as a product thought leader in the market