Sonatype Verified
Cybersecurity, Software, DevSecOps, Enterprise Software
Performance Marketing Manager
United StatesRemoteFull TimePosted 26 days agoVisa sponsorship available
Role summary
We are seeking a data-driven Performance Marketing Manager to scale and optimize digital marketing and Account-Based Marketing (ABM) programs. This individual contributor role involves owning campaign execution, reporting, analysis, and optimization across various digital channels. You will partner closely with Sales and Revenue teams to align campaigns with pipeline and revenue goals, utilizing platforms like Salesforce and 6sense. Key responsibilities include monitoring KPIs, building reporting frameworks, analyzing performance, and leveraging AI tools for efficiency. The ideal candidate has a strong B2B SaaS or technology background, is analytical, operationally strong, and experienced in paid media and ABM strategies.
- We’re looking for a data-driven and execution-focused Performance Marketing Manager to help scale and optimize our account-based and digital marketing programs
- You’ll own campaign execution, reporting, optimization, and performance analysis across digital channels and ABM initiatives
- Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences
- Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals
- Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies
- Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI
- Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making
- Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation
- Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement
- Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies
- Ensure operational excellence around campaign setup, tracking, attribution, and data quality
- Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders
- Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices
### Benefits
- Competitive benefits package
- Flexible work and schedule
- Annual wellness week
- Paid volunteer time off
- Full parental/maternity (birth or adoption) leave- This role is ideal for someone with strong experience managing performance-focused campaigns in a B2B SaaS or technology environment who understands how to measure impact, optimize performance, and partner closely with Sales and Revenue teams
- The ideal candidate is analytical, operationally strong, comfortable working independently, and experienced using platforms like Salesforce and 6sense to drive measurable business outcomes
- This is an individual contributor role for someone who enjoys owning programs end-to-end and making measurable impact through data, experimentation, and continuous optimization
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment
- Strong communication, organization, and stakeholder management skills
- Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis
- Ability to independently manage multiple priorities and execute in a fast-paced environment
- Experience managing and optimizing paid digital channels and account-based marketing programs
- Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools
- Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement
- Detail-oriented mindset with a strong focus on execution and operational accuracy
- Experience partnering closely with Sales organizations and supporting revenue-focused initiatives
- Experience in high-growth SaaS or cybersecurity organizations
- Experience with intent data platforms and account scoring methodologies
- Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns
- Familiarity with marketing automation platforms and ABM orchestration tools
- Location in US EST timezone
- Experience creating executive-level campaign performance reporting
Similar roles
Performance Marketing ManagerCommunity Boost · San Diego, California, United States · Remote- Senior Performance Marketing ManagerScopely · United States · Remote
Performance Marketing ManagerCarousel · Montreal, Quebec, Canada · Onsite
Performance Marketing ManagerFragile · San Francisco, California, United States · Onsite
Performance Marketing ManagerCapital One · Richmond, Virginia, United States · Onsite