Surface Labs Verified
Software Development, Product Design, Digital Consulting, Information Technology
Founding GTM (SDR)
San Francisco, California, United StatesOnsiteFull TimeEntry-level (exp-based)$90,000–$110,000 /yrPosted 16 days agoHidden Gem · YC Startup
Role summary
Surface Labs, an applied AI lab focused on Marketing Operations, is seeking a Founding SDR to scale its outbound sales efforts. Backed by prominent investors, the company leverages AI agents to drive pipeline and convert leads. The SDR will work directly with the CEO, responsible for outbound outreach across various channels, converting leads into qualified demos, and managing the full pipeline. This role offers high ownership with a potential track to Founding AE, requiring 1-3 years of sales or customer-facing experience, comfort with outbound and rejection, and familiarity with sales tools like Clay, Sales Navigator, or Apollo. The position is onsite 5 days a week in San Francisco.
**About Surface Labs** \
Surface Labs is an applied AI lab building the future of Marketing Operations. \
\
We’re backed by Y Combinator, Garry Tan, Dharmesh Shah (co-founder of HubSpot), and the CEO of AngelList, our AI agents have driven $40M+ in inbound pipeline and process 50K+ leads monthly.
**We're the CMO's best friend: less manual work, more pipeline, predictable revenue.** Our system creates and captures demand with content agents that boost rankings in AI search (ChatGPT, Perplexity, Gemini), then systematically convert that traffic into qualified leads and demos on autopilot.
In the last few months, we've grown from 5 → 12 people across Engineering, Design, and Content — and are now bringing on an SDR to scale our outbound motion. Our marketing efforts generate **thousands of leads per month**, and you'll work alongside a full-cycle AE, a GTM engineer, and the founder to convert those leads into demos.
\
**The Role** \
Work directly with the CEO to run outbound and open doors at the right companies. High ownership, quota-carrying, with a track to Founding AE if you're killing it. In-office 5 days a week in SF (sometimes weekends) — we move fast and build together.
\
**What You'll Do**
* Run outbound across cold calls, LinkedIn, email, and in-person (SF events + occasional travel)
* Convert thousands of monthly leads into qualified demos
* Own the full pipeline: targeting → messaging → scheduling → follow-up
* Hit monthly meeting quotas and keep CRM clean
\
**You're a Fit If You…**
* 1–3 years in sales, GTM, or customer-facing roles (or strong hustle background)
* Have done the unglamorous work: built lists from scratch, ground out calls and emails all day, then did it again
* Comfortable with outbound and rejection
* Used tools like Clay, Sales Navigator, or Apollo
* Relentless, high-energy, and always growing
\
**Nice To Have**
* Experience pitching B2B SaaS or GTM tech tools (HubSpot, Salesforce, marketing automation, etc.)
* Technical interest or experience (vibe coding, Claude Code, etc.)
* Willing to find ways to automate your job using AI automations/code
\
**Comp**
* Base: $60K–$80K
* OTE: $90K–$110K (base + commission with accelerators)
* Equity: 0.05%–0.2% (4-year vest, 1-year cliff)
\
**Perks & Benefits**
* Health, dental, and vision insurance
* 401k Plan
* Food and travel reimbursement
* MacBook
* International team off-sites
Surface Labs is an applied AI lab building the future of Marketing Operations. \
\
We’re backed by Y Combinator, Garry Tan, Dharmesh Shah (co-founder of HubSpot), and the CEO of AngelList, our AI agents have driven $40M+ in inbound pipeline and process 50K+ leads monthly.
**We're the CMO's best friend: less manual work, more pipeline, predictable revenue.** Our system creates and captures demand with content agents that boost rankings in AI search (ChatGPT, Perplexity, Gemini), then systematically convert that traffic into qualified leads and demos on autopilot.
In the last few months, we've grown from 5 → 12 people across Engineering, Design, and Content — and are now bringing on an SDR to scale our outbound motion. Our marketing efforts generate **thousands of leads per month**, and you'll work alongside a full-cycle AE, a GTM engineer, and the founder to convert those leads into demos.
\
**The Role** \
Work directly with the CEO to run outbound and open doors at the right companies. High ownership, quota-carrying, with a track to Founding AE if you're killing it. In-office 5 days a week in SF (sometimes weekends) — we move fast and build together.
\
**What You'll Do**
* Run outbound across cold calls, LinkedIn, email, and in-person (SF events + occasional travel)
* Convert thousands of monthly leads into qualified demos
* Own the full pipeline: targeting → messaging → scheduling → follow-up
* Hit monthly meeting quotas and keep CRM clean
\
**You're a Fit If You…**
* 1–3 years in sales, GTM, or customer-facing roles (or strong hustle background)
* Have done the unglamorous work: built lists from scratch, ground out calls and emails all day, then did it again
* Comfortable with outbound and rejection
* Used tools like Clay, Sales Navigator, or Apollo
* Relentless, high-energy, and always growing
\
**Nice To Have**
* Experience pitching B2B SaaS or GTM tech tools (HubSpot, Salesforce, marketing automation, etc.)
* Technical interest or experience (vibe coding, Claude Code, etc.)
* Willing to find ways to automate your job using AI automations/code
\
**Comp**
* Base: $60K–$80K
* OTE: $90K–$110K (base + commission with accelerators)
* Equity: 0.05%–0.2% (4-year vest, 1-year cliff)
\
**Perks & Benefits**
* Health, dental, and vision insurance
* 401k Plan
* Food and travel reimbursement
* MacBook
* International team off-sites