Executive Director of Product
Role summary
The Executive Director of Product is a senior leadership role responsible for defining and executing the company's product vision and strategy. This position oversees the entire product lifecycle, from ideation to launch and optimization, ensuring products are customer-centric and aligned with business objectives. The role involves leading a high-performing product team, driving go-to-market strategies, and managing product performance through key KPIs. The ideal candidate will have extensive experience in product management and senior leadership, with a proven track record of launching and scaling products, preferably in multinational or high-growth environments.
Job Title
Executive Director of Product
Reporting To
Chief Product Officer (CPO)
Position Overview
The Executive Director of Product is responsible for leading the company’s product function, driving the development and execution of product strategy, and ensuring the successful delivery of innovative, customer-centric products. This role oversees product management, product strategy, and cross-functional execution to align product initiatives with overall business objectives.
Acting as a key leader within the organization, the Executive Director of Product bridges strategic vision with operational execution, enabling sustainable growth, market differentiation, and superior customer value.
Key Responsibilities
- Product Strategy & Vision
Define and drive the overall product vision, strategy, and roadmap aligned with corporate goals
Identify market opportunities, customer needs, and competitive positioning to inform product direction
Lead product portfolio strategy, balancing innovation, growth, and profitability
Ensure alignment between product initiatives and long-term business objectives
- Product Development & Lifecycle Management
Oversee end-to-end product lifecycle management, from ideation and development to launch and optimization
Collaborate with engineering, design, and operations teams to deliver high-quality products
Establish product development frameworks, prioritization processes, and governance models
Ensure timely delivery and continuous improvement of product offerings
- Market & Customer Focus
Drive customer-centric product development through research, feedback, and data analysis
Monitor industry trends, emerging technologies, and competitor activities
Translate insights into actionable product requirements and value propositions
- Go-to-Market & Commercial Alignment
Partner with marketing, sales, and customer success teams to develop and execute go-to-market strategies
Define product positioning, messaging, and pricing strategies
Support successful product launches and drive adoption and revenue growth
- Performance Management & Optimization
Define and track key product KPIs such as adoption, retention, revenue contribution, and customer satisfaction
Conduct regular product performance reviews and implement improvement initiatives
Optimize product portfolio based on data-driven insights and business priorities
- Leadership & Team Development
Build, lead, and mentor a high-performing product team
Establish best practices, tools, and processes for product management excellence
Foster a culture of innovation, accountability, and collaboration
Develop leadership capabilities within the product organization
Qualifications
Education
Bachelor’s degree in Business, Engineering, Computer Science, or a related field
MBA or equivalent advanced degree preferred
Experience
Minimum of 12–15 years of experience in product management or related roles
At least 5–8 years in senior leadership positions overseeing product teams
Proven track record of successfully launching and scaling products
Experience in multinational companies or high-growth environments preferred
