Marketing Data Analyst

Job Description
Must Have Technical/Functional Skills:
Digital Marketing; MSBI; Database Administration (DBMS); Cosmos; Digital: Big Data Platforms
Hands-on co-ordination and execution of digital marketing programs with experience in email and mobile app channels.
This includes ownership of segmentation for various marketing programs including validation and testing.
Collaborate with the operations team ensuring requirements are accurate and delivered on time.
Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
Track ongoing progress of projects and deliver timely updates to clients.
Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation
Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly
Technical/Functional Skills
6+ years of digital marketing campaign management, ability to multitask effectively, and work cross-functionally
2+ years of working with Salesforce Marketing Cloud, Adobe Campaign Standard, or Braze.
Experience working with one of the following: SQL, Cosmos DB, Oracle.
Proficient in collaborating with a globally dispersed team spanning diverse geographic regions and time zones.
Experience working with audience criteria and execution of list deployment.
Experience supporting email marketing and mobile (in-app and push) channels
Ability to thrive in a fast-paced, fluid environment
Intermediate MS Excel
Ability to multi-task and manage stakeholders within a dynamic business environment
Extremely detail-oriented approach with focus on data quality
Extensive understanding of digital marketing business practices
Knowledge of end-to-end campaign management processes
Excellent technical & analytical skills with strong business acumen
Previous experience working with Microsoft will be an added advantage
Passion to drive improvement in the overall customer experience
Experience working across multiple agencies/stakeholders and teams
Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
TCS Employee Benefits Summary
Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, Colleg e Fund, Student Loan Refinancing.
Salary Range: $64,00 0-$110,000 a year