Director of Product

### Who you are
- 10+ years in Product Management, Platform Strategy, or Product-Led GTM
- Track record building or scaling messaging, engagement, or martech platforms (CPaaS)
- Mobile engagement or conversational messaging platforms
- Martech / Adtech infrastructure or Customer Engagement Platforms (CEP)
- Messaging infrastructure providers or enterprise SaaS with product-led GTM
- Platform product development and monetization strategy
- Messaging protocols and ecosystems: SMS, RCS, WhatsApp, Push
- Conversational UX and AI-driven engagement models
- Product-led GTM, enterprise solution positioning, and client adoption frameworks
- Strong cross-functional leadership across Product, Engineering, and GTM teams
- Technical fluency: APIs, platform integrations, marketing automation ecosystems

### What the job involves
- Zeta is building its mobile capabilities into a core CPaaS (Communications Platform as a Service) vertical as part of a broader shift toward Athena-powered, AI-driven conversational engagement
- The Mobile & Conversational Messaging Product Lead will define and scale Zeta’s strategy across SMS, RCS, WhatsApp, and Mobile Push, while leading the buildout of a next-generation Conversational Messaging Platform—natively powered by Athena as the intelligence layer and integrated into Zeta’s unified “one brain” infrastructure and identity spine
- This leader operates at the intersection of product strategy, platform development, and go-to-market execution, partnering with Product, Engineering, Activations, Sales, and Marketing to drive both product innovation and enterprise adoption. Positioning CPaaS not as a channel set, but as an intelligent, identity-driven engagement system orchestrated by Athena
- Platform Strategy: Define the long term vision for Zeta’s Conversational Messaging Platform, aligning messaging channels, AI capabilities, and enterprise marketing use cases
- Vertical Leadership: Lead the transformation of mobile messaging into a scalable product vertical within the Vertical Applications team
- Product Packaging & Monetization: Define how mobile and conversational capabilities are packaged, positioned, and monetized across Zeta's enterprise client base
- Go-To-Market Strategy: Partner with Sales, Product Marketing, and Customer teams to create repeatable adoption frameworks, vertical use cases, and enterprise deployment models
- Client & Market Feedback Loop: Work directly with strategic clients and internal teams to translate market demand into roadmap priorities
- Own the roadmap for Zeta's mobile and conversational messaging capabilities
- Drive integration across SMS, RCS, WhatsApp, Mobile Push & Athena
- Align messaging platform capabilities with Athena-powered AI workflows
- Partner with Product & Engineering to accelerate platform development
- Collaborate with Activations and Customer teams to drive client adoption
- Work with Product Marketing and Sales to translate capabilities into market-ready offerings
- Validate enterprise messaging use cases with strategic clients
- Identify opportunities for verticalized messaging solutions
- Support product demos, pilots, and strategic client deployments