Director, Product Marketing

Who We Are

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

What We Need

We are seeking a Director, Product Marketing to help shape and drive the global product marketing strategy for a new IP from 31st Union that will build from development through launch and live service title.

This is a senior leadership role within a growing Marketing team at 2K. You will connect consumer insight, product strategy, market dynamics, and business priorities to help ensure new IP delivers an experience players understand, value, and choose to invest their time in. You will work closely with 31st Union's Development team, Product, Creative, and other publishing partners to ensure our player promise is not simply something we communicate, it is something players experience in the game and see consistently represented through our campaigns, creative assets, and go-to-market execution.

You will report to the Head of Marketing and serve as a trusted strategic partner and delegate, independently representing Global Marketing across key cross-functional initiatives. You should be equally comfortable defining strategy, influencing senior leaders, developing a team, and rolling up your sleeves to ensure the work gets done.

You bring deep fluency in games, player behavior, and live service. You understand how game systems, progression, competition, social dynamics, and content shape player motivation, and how those experiences connect to acquisition, engagement, retention, community, and lifecycle. You know that launch is just the beginning, and what it takes to build a healthy, enduring player base over time.

Success in this role means creating clarity where there is ambiguity, anticipating challenges before they become problems, developing the people around you, and consistently raising the quality of both our thinking and execution.

This role is required to work in a hybrid work environment (work onsite 3 days a week) out of our Los Angeles CA, Novato CA or Seattle, WA office locations.

What You Will Do

What Will Make You A Great Fit

Additional Skills of Benefit

The pay range for this position in Los Angeles, California at the start of employment is expected to be between $182,800 and $270,520 per year. The pay range for this position in Novato, CA at the start of employment is expected to be between $182,800 and $270,520 per year. The pay range for this position in Seattle, Washington at the start of employment is expected to be between $182,800 and $270,520 per year.

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job related knowledge skills, experience and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.

#LI-Hybrid