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Public Relations, Marketing, Communications

Senior Vice President, Health & Wellness

FloridaHybridFull TimeVice PresidentPosted 24 days ago

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Required skills

  • Health & Wellness
  • Public Relations
  • storytelling
  • client partnership
  • senior-level strategic counsel
  • agency leadership
  • agency operations
  • new business growth
  • mentor
  • high-performing PR team

Nice to have

  • ClassPass
  • Flexible PTO
  • Summer Fridays
  • Winter Fridays
  • Spring Fridays
  • Fall Fridays

Role summary

5W Public Relations is seeking a Senior Vice President to lead its Health & Wellness practice. This senior communications leadership role requires a PR professional skilled in strategy, storytelling, and client partnership. Responsibilities include providing strategic counsel to clients and agency leadership, shaping agency operations, driving new business, and mentoring a PR team. The role involves overseeing a diverse portfolio of health and wellness brands, ensuring client satisfaction and delivering integrated communications programs. This is a hybrid position requiring 3 days per week in the Tampa or Miami office.

Senior Vice President, Health & Wellness

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership. You’ll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You’ll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Here’s what you’ll be doing:

  • Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings
  • Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels
  • Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events
  • Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges
  • Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction
  • Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights
  • Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue
  • Raise the agency’s visibility and reputation by leading new business initiatives, pitches and thought leadership
  • Coach, mentor and motivate junior PR professionals

    • Here’s what you’ll have:

  • 12+ years of public relations and communications experience, with at least half in a PR agency setting
  • Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers
  • Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents
  • Proven success delivering communications programs that meet or exceed targets
  • Ability to maintain and expand client relationships while pursuing and converting new business opportunities
  • Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment
  • Event and conference experience, including live and virtual activations
  • A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale

    • Why you'll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through "5W University" and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

    • #LI-Hybrid

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