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Data & Analytics, Enterprise Software, Cloud Computing, Artificial Intelligence

Senior Manager, Partner Marketing

RemoteHybridFull TimeManager / HeadPosted 1 month agoVisa sponsorship available

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Required skills

  • partner marketing
  • channel marketing
  • co-marketing
  • demand generation
  • MDF
  • joint campaigns
  • field events
  • webinars
  • co-sponsorships
  • content marketing

Nice to have

  • data infrastructure
  • AI
  • enterprise software

Role summary

Acceldata is seeking a Senior Manager, Partner Marketing to drive marketing relationships with technology/ISV and channel partners, generating joint demand, awareness, and enablement. This role involves planning and executing co-marketing initiatives such as campaigns, field events, webinars, and co-sponsorships, strategically deploying market development funds (MDF). The position also requires creating partner-facing content, including co-branded decks and white papers, and ensuring partners have the necessary Acceldata content and messaging. The ideal candidate is a hands-on orchestrator with editorial judgment, conversant in data/AI/infrastructure, and possesses 12+ years of experience in B2B tech partner, channel, or field marketing.

Senior Manager, Partner Marketing 

You drive the marketing relationship with Acceldata’s technology/ISV and channel partners and turn it into joint demand, awareness, and enablement. Leverage the doors opened by the Partnership team to build a strong relationship with the partner’s marketing organization. You find the joint events, the co-sponsorships, the campaigns, and you deploy the budget to make them happen while keeping the Partnership team appraised of the actions.

What you’ll do

Build the co-marketing demand engine
  • Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
  • Identify the opportunities independently. Know which events a partner is attending, where a co
  • sponsorship makes sense, which campaign fits which partner, without waiting for the Partnership team to surface them.
  • Deploy market development funds (MDF) strategically against the highest-return joint motions, in consultation with marketing leadership.
    • Create and move the content
  • Author joint, partner-facing content: co-branded decks, jointly written white papers, and partner-centric assets - new content, borrowing from PMM where it fits. You own and drive these; partner with the TMM and PMM for the technical substance.
  • Orchestrate Acceldata’s existing content to partners: get the latest xLake white papers, messaging, and campaign assets into partners’ hands so they can carry them to customers.
  • Package product release announcements for partners on a quarterly cadence — distilling internal and customer release content into a partner-facing digest timed to a rhythm partners can absorb and act on.
    • Enable partners to sell
  • Equip partner marketing and field teams with the messaging, positioning, and assets to represent xLake credibly to their customers.
  • Keep partner-facing material current as the platform ships.

    • Who you are

  • Both maker and orchestrator: can write a white paper and project-manage five partners and three internal teams to ship a campaign.
  • Business-side owner with editorial judgment - conversant enough in a data/AI/infrastructure context to be credible with partners, and knows when to pull in technical specialists (TMM, PMM, SE) for the deep substance.
  • Has deployed MDF and run co-sponsorship or joint-event motions end-to-end.
  • 12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.

    • What winning looks like (first 6 to 12 months)

  • 4 joint marketing motions launched across technology and channel partners.
  • Demand and pipeline attributed to partner marketing activity hitting 20% of total partner pipeline number which Alliances carries.
  • A repeatable co-marketing playbook partners want to run again.
  • MDF deployed against measurable return.
    • Ready to apply?
    You'll be redirected to Acceldata's application page.

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