Business Manager

Agency:

BBDO

Job Function:

Account Management and Growth

Job Subfunction:

Account Management

Job Description:

At WEST BBDO we do big things. Come up with the biggest ideas. And here’s the thing about getting to big ideas: They require a broad perspective. As the only agency rooted in LA, SF, and TX we’re built of powerfully different traits and perspectives, born to push every idea to its biggest place.

We are seeking an experienced Business Manager to serve as a strategic business partner across integrated advertising accounts. This role is responsible for managing client relationships, working with cross-functional teams, and ensuring the successful development and execution of breakthrough creative campaigns that drive business results. 

The ideal candidate is a proactive relationship builder, strategic thinker, and strong and meticulous communicator who understands how to navigate complex client organizations while championing great creative work. 

Responsibilities 

Client Leadership 

• Serves as a day-to-day client contact, building trusted relationships and providing thoughtful strategic counsel. 

• Develop a deep understanding of clients' business objectives, marketplace challenges, competitive landscape, and consumer audiences. 

• Lead client meetings, status calls, presentations, and project discussions. 

• Anticipate client needs and proactively identify opportunities to grow the business and enhance agency partnerships. 

• Manage client expectations while ensuring a high level of service and responsiveness. 

• Guide projects through the agency while maintaining alignment with client goals and timelines. 

Account & Project Management 

• Support integrated marketing initiatives from briefing through launch across TV, video, digital, social, experiential, CRM, and emerging channels. 

• Partner closely with Creative, Strategy, Production, and Project Management teams to ensure seamless execution. 

• Identify and mitigate risks to ensure projects remain on schedule and within budget. 

• Ensure all work meets agency quality standards and client expectations. 

Strategic Partnership 

• Collaborate with Strategy and Creative teams to develop solutions that address client business challenges. 

• Help translate client goals into actionable marketing and communications initiatives. 

• Participate in the development of annual planning, campaign strategies, and business recommendations. 

• Contribute to the evaluation of campaign performance and identify opportunities for optimization and future growth. 

• Champion ideas and work that drive measurable business impact. 

Business Growth 

• Support agency new business efforts, including research, pitch development, and presentation preparation. 

• Assist in account forecasting, staffing plans, scope development, and financial management. 

• Partner with agency leadership to support client retention and long-term business success. 

Qualifications 

• Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field. 

• 5-7+ years of experience in account management within an advertising, creative, or integrated marketing agency. 

• Experience managing integrated campaigns across TV, digital, social, content, experiential, and emerging channels. 

• Strong understanding of brand strategy, creative development, and the advertising process. 

• Proven ability to manage multiple projects and priorities simultaneously. 

• Exceptional communication, presentation, and interpersonal skills. 

• Strong organizational skills and attention to detail. 

• Experience managing client budgets, scopes of work, and project timelines. 

• Ability to build strong client relationships and navigate complex stakeholder environments. 





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