Manager, Digital & Social Investment
Required skills
- digital media
- campaign objectives
- national markets
- local markets
- activation
- campaign set up
- historical performance
- client needs
- media vendor proposals
- allocate budgets
Nice to have
- site direct
Role summary
Omnicom Media is seeking a Manager, Digital & Social Investment with 3-5 years of experience in digital media. This role involves developing data-driven digital media plans, making activation recommendations, evaluating vendor proposals, and negotiating pricing. The manager will oversee campaign activation, monitor delivery against KPIs, and recommend optimizations. Key responsibilities include managing campaign setup, QA, tracking, and collaborating with analytics for reporting. Expertise in digital ad operations, social, site direct, and programmatic advertising is required, along with strong analytical and organizational skills. The position offers a hybrid work model with a salary range of $50,000-$95,000.
Agency:
Omnicom MediaJob Function:
MediaJob Subfunction:
Media Planning and BuyingJob Description:
Strategy and Plan Development
- Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets
- Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs
- Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
- Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions
- Communicate pertinent market information to interagency teams as necessary
Negotiation & Stewardship
- Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met
- Maintain accurate records of buys, budgets, revisions, credits, etc.
- Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIs
- Recommend performance-led optimizations to improve campaign efficiency, engagement and conversions
- Collaborate with Analytics to provide tracking reports and post-buy delivery analyses
- Manage and monitor clearance of discrepancies and accounting functions on a timely basis
Qualifications
- 3-5 years of experience in a digital media role
- Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping
- Knowledge of the digital marketing landscape inclusive of social, site direct and programmatic
- Analytical thinking and the ability to work with numbers
- Ability to write clearly and concisely and present orally in an articulate and confident manner
- Exceptional organization skills and attention to detail while juggling multiple tasks
- Ability to work as part of a team
$50,000-95,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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