Vice President, Digital Commerce & Growth (Down-Market)

ADP is seeking a Vice President, Digital Commerce & Growth.

ADP is redefining the future of small business payroll and HR technology. As the market leader serving more than 900,000 small business clients, ADP is building a next-generation AI-native platform designed to transform how small businesses discover, evaluate, purchase, and implement workforce solutions. This transformation requires a fundamentally new go-to-market model centered on digital commerce, customer-led buying experiences, and scalable demand generation. This executive leadership role responsible for driving revenue growth, digital strategy, and full P&L performance of the company’s business-to-business online ordering ecosystem.

We are seeking a highly strategic and data-driven executive to own and scale our B2B digital commerce engine. In this role, you will lead the evolution of our platform into a seamless, self-service "click-to-purchase" experience designed to lower the cost of sale and increase purchase frequency. You will be responsible for the full digital customer journey—from acquisition and on-boarding to checkout and retention—ensuring that corporate accounts can buy with the speed of a consumer (B2C) experience while respecting complex B2B business logic (tiered pricing, credit limits, contract terms.)

Reporting to the CMO, this individual will lead a cross-functional transformation focused on increasing digital acquisition, improving conversion efficiency, reducing customer acquisition costs, and creating a world-class buying experience that meets consumer-grade standards.

Core Responsibilities:

• P&L and Revenue Ownership: Own financial performance, operating budgets, and monetization strategies for digital and platform channels.
• Go-to-Market (GTM) Strategy: Drive pricing, packaging, and commercialization strategies across SaaS and fintech offerings.
• Customer Journey Optimization: Scale digital experiences to reduce user friction across products like QuickBooks, TurboTax, and Mailchimp.
• Cross-Functional Leadership: Lead large-scale matrixed teams spanning product marketing, design, and data analytics.

Strategic Leadership & P&L Management

• Own the digital P&L for the B2B ecommerce business, optimizing top-line revenue, conversion rates, and gross margins.
• Define the long-term vision for the "click-to-purchase" channel, actively migrating traditional accounts to digital self-service workflows.
• Develop actionable revenue roadmaps and accurate forecasts for executive leadership and the board

Digital Platform & Checkout Optimization

• Oversee platform functionality and UI/UX design to remove friction from the corporate checkout and cart experience.
• Implement automated B2B features including instant credit approvals, corporate user-permission management, customized digital pricing catalogs, and automated invoicing.
• Lead conversion rate optimization (CRO) initiatives using data analytics, UX testing, and user feedback to maximize transaction volume.

Cross-Functional Collaboration & Integration

• Partner with Field Sales to ensure the ecommerce platform complements and supports account managers rather than competing with them.
• Collaborate with IT and Engineering to ensure seamless ERP, CRM, and product information management integrations.
• Align with Marketing and Supply Chain on product information accuracy, performance marketing spend, and fulfillment service level agreements (SLAs).

Team & Vendor Leadership

• Build and mentor a high-performing digital team spanning site merchandising, product management, and data analytics.
• Manage third-party technology providers, payment gateway partners, and web development agencies to ensure secure, scalable platform operation.

Knowledge & Technical Skills

• Deep fluency in enterprise B2B ecommerce architecture (e.g., Shopify Plus, Magento/Adobe Commerce, Salesforce Commerce Cloud, or SAP Hybris).
• Strong understanding of modern web architectures (composable/MACH frameworks) and integration protocols with ERPs (like Oracle).
• Expertise in business analytics tools (such as Google Analytics 4, PowerBI, or Tableau) to track core digital metrics like LTV, CAC, AOV, and customer churn.

Leadership Attributes

• Superior communication capabilities with an ability to justify digital capital expenses and report metrics clearly to C-level executives.
• An analytical, problem-solving mindset that relies on continuous data experimentation and behavioral mapping.

Qualifications (Required)

• 15+ years of progressive leadership experience across digital commerce, growth marketing, ecommerce, product marketing, or go-to-market strategy.
• Proven executive leadership experience scaling customer acquisition and digital growth businesses.
• Demonstrated success building and optimizing end-to-end digital commerce and purchasing experiences.
• Deep expertise in customer journey design, revenue growth, conversion optimization, and performance marketing.
  Experience leading large-scale transformation initiatives in complex organizations.
• Strong analytical and financial acumen with a track record of driving measurable business results.
• Experience leading cross-functional teams and influencing senior executive stakeholders.

Success Measures
This role will be accountable for:

• Digital customer acquisition growth
• Conversion rate improvement across the funnel
• Customer acquisition cost (CAC) reduction
• Faster payback periods
• Growth in self-service sales
• Revenue generated through digital channels
• Funnel efficiency and abandonment reduction
• Scalable and repeatable growth economics
• Successful launch and adoption of ADP's AI-native SMB platform

Qualifications (Preferred)

• Experience serving small business customers at scale.
• Background in SaaS, fintech, HR technology, payroll, ecommerce, or subscription-based businesses.
• Experience launching innovative or disruptive technology solutions.
• Familiarity with AI-powered customer experiences and modern growth technologies.
• Experience building commerce platforms and digital acquisition engines in high-growth environments.

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