Senior Marketing Specialist, CIoT (Servers/FWA/MIC)

Job Title: Senior Marketing Specialist, CIoT (Servers/FWA/MIC) Location(s): Tustin, CA – Onsite Compensation: $75,000 - $84,000 About this position: Advantech is seeking an experienced Senior Marketing Specialist to join our North America Cloud-IoT (CIoT) Marketing team. This role will support marketing initiatives across Advantech's Server, Networking (FWA), and MIC (NVIDIA Jetson-based Edge AI Solutions) product lines, driving brand awareness, lead generation, and business growth across key vertical markets. This position will develop localized go-to-market (GTM) programs for server and networking solutions, manage priority accounts within our account-based marketing (ABM) program, and support demand generation across semiconductor, network security and cloud infrastructure, robotics, and life sciences markets. The role spans product launches, technical content, paid media, lead nurturing, industry events, and co-marketing with technology and channel partners. We are looking for a results-driven marketer who can collaborate across teams, adapt to changing priorities, and deliver measurable business outcomes. Responsibilities:

• Own the marketing strategy and execution for an assigned strategic ABM account, including stakeholder research, account-specific messaging, targeted outreach, and Sales alignment to drive engagement and qualified conversations 
• Develop and execute localized go-to-market strategies and marketing campaigns for Advantech's Server, Networking (FWA), and MIC product lines, aligning product positioning and marketing initiatives with target vertical markets and business objectives. 
• Plan and optimize integrated, full-funnel marketing campaigns across tradeshows, LinkedIn Ads, Google Ads, email nurture, social media, webinars, and retargeting to build awareness, generate and nurture qualified leads, and influence pipeline; improve email and landing page conversion paths. 
• Own campaign budgets, marketing calendars, timelines, creative briefs, and vendor coordination; optimize spend and execution based on performance. 
• Track, analyze, and report campaign and ABM KPIs, including account engagement, qualified leads and sales conversations, conversion rates, opportunities, and pipeline influence; recommend actions based on results. 
• Create and localize customer-focused marketing and sales enablement assets, including selection guides, solution briefs, battlecards, eBooks, case studies, landing pages, and partner videos. 
• Collaborate with Sales, Product Management, Design, lead-development teams, headquarters marketing, and external partners to align messaging, campaigns, lead follow-up, and product priorities. 
• Plan and manage tradeshows, co-exhibits, customer workshops/Solution Days, and webinars, including promotion, logistics, lead goals, and post-event follow-up. 
• Develop co-marketing programs, joint campaigns, and sales enablement with technology partners such as NVIDIA, AMD, and Intel, as well as distributors and channel partners. 
• Take ownership of assigned projects from planning through execution, effectively managing priorities, timelines, and deliverables with sound judgment in decision-making.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 5+ years of hands-on B2B marketing experience, preferably in technology, enterprise hardware, industrial computing, or a related sector. 
• Experience in B2B technology marketing, preferably within enterprise computing, servers, networking, industrial computing, or related technology industries. 
• Proven ability to independently plan, launch, optimize, and report on campaigns while managing budgets, timelines, and cross-functional deliverables 
• Experience with ABM or highly targeted account-based demand generation, including close collaboration with Sales and development of account-specific programs 
• Hands-on experience with LinkedIn Ads and Google Ads; familiarity with audience targeting, retargeting, lead generation, and campaign optimization. 
• Strong analytical skills and KPI ownership, with experience using GA4, reporting dashboards, and conversion data to make performance-driven recommendations. 
• Experience developing B2B marketing content, email campaigns, landing pages, and/or sales enablement assets; experience managing events or tradeshows. 
• Familiarity with CRM and marketing automation platforms such as Salesforce and MCAE/Pardot; LinkedIn Sales Navigator experience is a plus. 
• Excellent written and verbal communication, organization, project management, and stakeholder-management skills; ability to work across regional and global teams. 
• Self-motivated, adaptable, and comfortable making sound judgements, managing competing deadlines, and delivering results with minimal supervision. 
• Knowledge of servers, networking, AI infrastructure, semiconductor, robotics, or life sciences markets, or experience with channel/distributor co-marketing, is a plus. 

Benefits: 

• Competitive salary dependent on experience (DOE) 
• Winning culture with a friendly, team-oriented environment! 
• Generous benefits package including medical, dental, vision, long-term disability, and life insurance. 
• Employee Assistance Program (EAP) 
• 401(k) with company match 
• Education & personal development reimbursement program 
• Generous vacation and paid holidays package 
• Company events, and lunches 
• Work from home program – once eligible
• Referral Bonus

About Advantech  Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions. World-class Recognition  Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018. Work Authorization:  To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.