Senior Data Analyst – Paid Media

Company Information

AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations.

Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world.

Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world.

If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.

The Senior Data Analyst – Paid Media sits on the Data Analytics, Reporting & Strategy team and serves as the analytical partner and lead for the Paid Media team. Paid Media drives company-wide digital media strategy, campaign management, and consultative support across AEG divisions, including AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, and Global Partnerships. Campaigns run across a broad mix of channels, including Meta, Google Ads, TikTok, and other social, search, and programmatic platforms.This role is responsible for pulling, transforming, and modeling campaign data from those ad platforms and joining it with other data sources to build a unified view of performance. The analyst will design scalable data models and automated reporting that measure campaign effectiveness and surface opportunities to optimize budget allocation, audience targeting, creative, and customer acquisition. The role also turns findings into clear, practical recommendations that drive ticket sales, event awareness, and brand initiatives.The Senior Data Analyst will work closely with the Paid Media, Product, and Data Engineering teams on cross-functional projects covering paid media data ingestion, aggregation, mastering, measurement, and visualization. The position will lead the work to make sure tracking and tagging (pixels, conversion APIs, UTMs) capture accurate marketing data. It will also develop and maintain attribution models and set performance benchmarks for key metrics such as CPA, ROAS, CTR, and conversion rate.

Essential Functions

Required Qualifications

Payscale: $82,158.00 -$125,000.00

Bonus: This position is not eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.