Laneige Marketing Operations Manager

Job Summary

About the Brand

Laneige is a globally renowned Korean skin care brand with over 30 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin.

The Laneige Marketing Operations Manager plays a critical leadership role in driving seamless, integrated marketing execution for LANEIGE US. Serving as the central nucleus across all local cross‑functional teams, this role ensures that all US launches, campaigns, and promotions are strategically planned, executed on time, and delivered consistently across every consumer touchpoint. The position partners closely with Global HQ’s Senior Director of Marketing/Creative Operations and the Senior Creative Project Manager to enable strong operational rigor, alignment, and transparency across US marketing teams. The ideal candidate brings program leadership, process excellence, and the ability to scale marketing operations within a fast‑paced, global beauty environment.

Principal Accountabilities

Strategic Campaign & Launch Leadership

Own end‑to‑end operational planning and execution for priority campaigns and product launches across Consumer, Product Marketing, Trade, Paid Media, Social, PR, and Creative

Translate business objectives and brand priorities into clear execution plans, timelines, and workflows

Manage the integrated campaign calendar, ensuring cross‑channel alignment and visibility

Identify risks, dependencies, and resourcing gaps early, driving resolution and escalation as needed.

Create and implement contingency plans to support on‑time execution as priorities shift.

Global–Local Orchestration

Serve as the primary US marketing operations lead and key liaison to Global HQ project management partners

Translate global strategies, timelines, and requirements into localized execution frameworks tailored to US market needs

Drive consistent communication across global and local stakeholders, navigating time zones and competing priorities

Provide structured operational feedback to Global HQ to improve cross‑regional workflows and collaboration.

Marketing Process & Workflow Excellence

Design and implement standardized campaign briefing frameworks to ensure clarity of scope, objectives, and messaging across channels

Own and continuously optimize marketing workflows and approval processes within Monday.com to improve speed, visibility, and efficiency

Partner with Creative Project Management to ensure seamless asset flow from intake through final delivery

Cross‑Functional Leadership & Alignment

Serve as the central coordination point for US marketing teams from planning through launch execution

Lead core operating forums including status updates, launch readiness reviews, and post‑campaign retrospectives

Establish and reinforce clear ownership, timelines, and decision‑making structures across stakeholders

Own leadership review meetings to drive alignment, decision‑making, and on‑time delivery

Key Experience and Skills

Qualification and Experience

6-8 years of experience in marketing operations, integrated marketing, or program management (beauty or consumer brands preferred)

Proven ability to lead complex, cross-functional initiatives in a global organization

Exceptional organizational, communication, and stakeholder management skills

Strong process mindset with the ability to balance structure and flexibility

Passion for brand, storytelling, and operational excellence

Skills & Personal Attributes

Resourceful, motivated go-getter

Respected team player

Innovative problem solver

Attentive to detail

Multi-functional and project management skills

Able to work under pressure and tight schedule

Adapt to changes and environment quickly

Thinks innovatively and delivers new ideas

Ability to work independently/be a self-starter

Energizes and enables others

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

Base Salary Range$100,000—$115,000 USD