Director of Product Management, Seller/Merchant Growth
Required skills
- B2B platforms
- marketplaces
- cloud
- commerce
- distribution
- product strategy
- product vision
- roadmap
- partner integration
- Tackle offerings
Nice to have
- marketplace systems
- catalog
- discovery
- conversion
- billing
- entitlements
Role summary
AppDirect is seeking a Director of Product Management, Seller/Merchant Growth to lead product strategy for their subscription commerce platform. This role focuses on driving growth through enhanced distribution, catalog reach, discoverability, partner motions, and incentives. The ideal candidate has a strong background in B2B platforms, marketplaces, or cloud commerce, with at least 6 years of product management experience and 3 years of leading product managers. They should possess deep commercial judgment in distribution economics and a proven ability to leverage AI in technology sales and distribution. Responsibilities include setting product vision, identifying growth levers, and aligning cross-functional teams to increase Gross Merchandise Value (GMV) and Net Merchandise Value (NMV) on the platform. Experience with cloud marketplaces and a bias for experimentation are key.
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About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About You
AppDirect sits at the center of that shift, the infrastructure connecting technology sellers to the partners and marketplaces where buyers actually transact. This role drives the product strategy that, in collaboration with engineering, go-to-market, and other cross-functional partners, turns that position into growth: more products distributed, more sellers succeeding on the platform, more GMV/NMV flowing through it. The mandate is to find the highest-leverage bets in distribution (catalog reach, discoverability, partner and co-sell motions, packaging and incentives) and ship them, with a team you lead and outcomes you own.
You’re a product leader who’s energized by the mechanics of technology distribution: how products get found, chosen, and bought at scale. You’ve built and scaled products in marketplace, cloud, commerce, or platform environments, and you know how to turn partner ecosystems into measurable revenue.
You're commercially sharp and credible in a room with senior stakeholders at companies like Amazon or Microsoft, but you're also close enough to the details to make hard product calls yourself. You lead through clarity and outcomes, and you use AI as a working system to move faster, sharpen judgment, and build a real point of view on how AI is reshaping software distribution and buying behavior.
What You’ll Do and How You’ll Have an Impact
What We’re Looking For
Preferred qualifications
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:
https://www.appdirect.com/about/privacy-notice
At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.
L'échelle salariale indiquée ci-dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d'être modifiée.
Le salaire de base ou la rémunération cible (OTE) ne constitue qu'une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d'avantages sociaux. Fourchette
Échelle salariale$175,000—$235,000 CADSimilar roles
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