
Enterprise Marketing Manager - Industries
Required skills
- Enterprise Product Marketing
- Product Positioning
- Go-to-Market Strategy
- Sales Enablement
- Marketing Programs
- Messaging
- Differentiation
- Storytelling
- Financial Services
- Professional Services
Nice to have
- Consulting
- B2B
- Strategic thinking
- Ambiguity
Role summary
Apple is seeking a passionate Enterprise Product Marketing Manager to join their team. This role focuses on introducing Apple's products and services to business markets, including large enterprises, small businesses, healthcare, and government. You will act as a liaison between enterprises and Apple, conveying market needs and sharing Apple's perspective. Responsibilities include developing product positioning, go-to-market strategies, sales enablement, and crafting compelling messaging for enterprise customers. You will also develop marketing programs and messaging for key influencers and decision-makers in sectors like financial services, professional services, and the public sector. The ideal candidate possesses a unique blend of technical skill, creative marketing execution, critical thinking, and superb communication abilities.
Description
In this role, you will be a part of the team that serves as the critical connection point between large enterprises and Apple - to not only represent the needs of the market but also help share Apple’s story and point of view back to the market. You will have both inbound responsibilities voicing customer feedback into various product and engineering teams, as well as outbound responsibilities helping craft product messaging for enterprise customers. You will be responsible for developing marketing programs and messaging that promotes Apple among key influencers and decision makers in markets such as financial services, professional services, and the public sector. You have a unique combination of technical skill, creative marketing execution, and critical thinking. You will also work cross-functionally with product marketing, marcom, PR and sales to deliver phenomenal marketing programs.
Minimum Qualifications
7-10 years of product marketing experience, including developing the core product positioning, go-to-market strategy, and sales enablement for enterprise markets. Superb communication and passionate presenter with authentic storytelling skills. Experience crafting compelling and succinct positioning, messaging and differentiation for products. Bachelors Degree or equivalent experience.
Preferred Qualifications
MBA degree. Consulting background a plus. Strong preference for B2B experience. Exceptional cross-functional collaborator who can influence teams across Apple. Think strategically and analytically, then follow through to execution with unyielding attention to details. Results-oriented with a positive “can-do” attitude to get things done. Thrive in a fast-paced environment with the ability to deal with ambiguity.
Sample Apple interview questions
- 1
Describe the keywords and other points on your resume.
technicalaverage - 2
How would you organize a launch event for the latest iPhone?
strategymedium - 3
How many hours do you work? How is the company culture? How are individual growth opportunities? How easy is it to move projects within the company? Did you carry an Apple premium while looking for your next job?
cultural fiteasy
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