
UX Writer, Apple Ads
Required skills
- UX writing
- advertising
- monetization platforms
- user journey
- errors
- information architecture
- in-product copy
- mobile
- desktop
- large language models
Nice to have
- Apple's design
- human interface
- editorial standards
- generated content
- model outputs
- Apple
Role summary
Apple is seeking an experienced UX Writer for its Apple Ads team, part of the Product, Design & Marketing group within Apple Services. This role focuses on creating thoughtful advertising experiences for businesses and consumers across Apple services and apps. The UX Writer will collaborate with designers, product managers, and other cross-functional partners to shape tools, flows, and in-product copy. Responsibilities include solving UI challenges, contributing to design systems, maintaining documentation, and participating in design reviews and QA. The ideal candidate has 5+ years of UX writing experience, direct experience with advertising or monetization platforms, familiarity with large language models, and strong presentation skills.
Description
The Writing arm of our Product, Design & Marketing team works across services and products, including ones that are currently available and ones that are just barely being imagined. You’ll join a team of writers in pursuit of creating expressive, intuitive, and collaborative experiences that set new standards for the industry and connect people in meaningful ways. As the UX Writer dedicated to helping businesses promote their brands in the places people love and trust, your responsibilities will include: * Working closely with the Apple Ads design team to solve UI challenges in response to product requirements * Collaborating with product teams, responding to their feedback, and contributing ideas to improve the performance of our content * Owning and maintaining documentation for in-product language and messaging * Contributing to a design system, providing logic and rules for a variety of use cases * Attending design reviews and product meetings to represent and defend the words and tone we look to implement * Participating in QA as it pertains to copy and file bugs as necessary
Minimum Qualifications
5+ years of professional UX writing experience Direct experience writing for advertising and/or monetization platforms Curiosity about every stage of a user journey, from onboarding to errors Exceptional organizational skills including information architecture Experience writing end-to-end flows and other in-product copy across mobile and desktop Experience using large language models Strong ability to present and defend writing choices in large forums, including executive reviews Strong ability to advocate for users through thoughtful, intuitive language while balancing business needs Enthusiasm for an iterative writing process, incorporating feedback from cross-functional teams and senior leadership Expertise working with design and product documentation, including wireframes, functional specs, and familiarity with design tools like Sketch Understanding of writing optimized for accessibility and localization A meticulous attention to detail
Preferred Qualifications
Strong sense of Apple’s design, human interface, and editorial standards Experience defining guidelines for generated content and evaluating model outputs Passion for Apple, its products, and its customers.
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