Retail Experience Strategist, Agent-to-Agent Commerce

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. Apple Store Online is redefining what shopping means in an era where AI agents increasingly act on behalf of shoppers. This role sits at the center of that shift. The Experience Strategist for Agent-to-Agent Commerce will define how Apple Store Online’s agent ecosystem should feel, behave, and collaborate to serve the shopper. This is the ultimate 0 to 1 role in an exciting, rapidly-changing space. We are looking for someone with strategic vision, deep AI literacy, and the operational rigor to take ambiguous futures and turn them into cross-functional initiatives that ship. You are as comfortable running a program and clearing blockers as you are shaping the vision, and you are energized by getting things done in a space that's still being defined.

Description

This role drives the experience strategy for Apple Store Online's emerging agent-to-agent commerce ecosystem and defines how autonomous agents connect to serve shoppers across the full purchase journey. You will translate a fast-moving, technically complex landscape into a clear, shopper-first strategic point of view, then shepherd that vision through organizational alignment and into execution.

Minimum Qualifications

7+ years of demonstrated experience in experience strategy, retail innovation, service design, or an adjacent discipline within digital commerce, shopper experience, marketplaces, or fintech Deep literacy in AI and agent-based systems coupled with the ability to read technical design documents, assess constraints, and translate implications into experience strategy Proven ability to taking ambiguous, future-facing ideas through organizational alignment Exceptional executive communication and storytelling skills, both verbally and using Keynote Proven stakeholder management skills Comfortable operating at the frontier of emerging technology in a fast-paced, high-accountability environment where the work is still being defined

Preferred Qualifications

Experience in retail innovation across consumer-facing platforms at scale Familiarity with emerging A2A protocols, multi-agent orchestration patterns, or LLM-based commerce tools Demonstrated interest in the long-range future of shopping, retail, and autonomous commerce Experience working at or with an agentic platform on commerce-facing products, at a commerce platform building agent-to-agent infrastructure, or at a retailer creating strategy for agentic shopping experiences MBA, MFA, MS, or other advanced degree in Applied AI, Design Strategy, Service Design, Systems Thinking, Behavioral Economics, HCI, Strategic Foresight, Retail Management, or a related field is a plus