
Platform Specialist, Apple Ads
Required skills
- performance media sales
- self-serve platform
- strategic selling
- performance advertisers
- advertising agencies
- Apple Ads
- AMR market
- book of business
- campaign optimization
- client growth
Nice to have
- in-person
- travel
- video conference
- phone
- quarterly business reviews
Role summary
Apple Ads is seeking a Platform Specialist to join their Strategic Accounts team. This client-facing role involves analyzing data, optimizing campaigns, and managing key accounts to drive client growth and deliver exceptional customer service. You will build long-term partnerships, provide recommendations for campaign optimization, and collaborate with internal teams to deliver market feedback. The role requires 5-7+ years of performance media sales experience, with at least 3 years using self-serve platforms, and proficiency in strategic selling to performance advertisers and agencies. A Bachelor's degree or equivalent experience is necessary. Preferred qualifications include strong communication, presentation, and relationship management skills, with experience in business planning and conducting QBRs.
Description
The Platform Specialist team is essential to the business success, combining their abilities of analyzing data, optimizing accounts and articulating this in clear and simple terms with clients directly. With a focus on driving client growth and delivering best-in-class customer service, you'll have a hands-on, client-facing account management role with direct and agency customers. The Platform Specialist is responsible and accountable for owning, growing and developing our key, strategic accounts across the AMR market. You will own and grow a book of business through making recommendations to clients on how to best optimize their campaigns to hit their business goals, while also forging long-term partnerships both in person and virtually. You will work closely with Client Partners who act as our frontline business development team. You will also partner closely with cross functional teams such as marketing and product, delivering back market sentiment on our products. You will be part of an inclusive and open team culture, with results focused behaviors that ensure the business hits its revenue and customer satisfaction targets.
Minimum Qualifications
5-7+ years experience in performance media sales with at least 3 years experience using a self-serve type platform. Strategic selling proficiency working with performance advertisers as well as advertising agencies. Bachelors Degree or equivalent work experience.
Preferred Qualifications
Excellent communication and presentation skills - both in-person with travel, on video conference, and over-the-phone. Maintain high level of outreach via email, phone and in-person meetings to ensure revenue growth, account activation, and strong business pipeline across existing and new business. Very professional and positive demeanor. Lead senior level decision maker relationships in-person with travel and completing quarterly business reviews and joint business plans. Handle day-to-day relationships in-person and virtually with clients and agencies in the performance marketing space. Work closely and with a high degree of collaboration with your Manager & Platform Specialist team in-person and virtually to ensure proper execution and alignment with customer business goals and objectives.
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