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Online Media

Director of Effectiveness & Measurement

Los Angeles, CAHybridFull TimeDirector$170,000–$210,000 /yrPosted 24 days ago

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Required skills

  • Effectiveness & Measurement
  • measurement capabilities
  • campaign impact
  • success metrics
  • client investment decisions
  • media planning
  • campaign strategy
  • measurement workflows
  • client-facing reporting
  • insights

Nice to have

  • SQL
  • Tableau
  • marketing automation

Role summary

ATTN: is seeking a Director of Effectiveness & Measurement to lead the design and operation of measurement capabilities that quantify campaign impact for brand clients. This role involves defining marketing measurement strategy, establishing client-facing performance strategies, and integrating measurement into investment decisions. The director will modernize measurement workflows, partner with internal teams, and design optimization programs. The ideal candidate has 8+ years of experience in digital publishing, media, or agency measurement projects, with a strong understanding of marketing analytics ecosystems and ad technologies. They should have proven experience building measurement systems and teams, connecting analytics to business outcomes, and possess executive presence to influence stakeholders. This is a hybrid role based in Los Angeles or New York.

About ATTN:

ATTN: is the creative studio and media company that earns attention – and makes it matter. We started as a publisher, building a business around attention that amassed a massive audience, giving us rare insights and valuable distribution. Since then, we’ve grown into a full-service content studio that creates original IP and premium social campaigns for the brands, institutions, and leaders who need more than just visibility. Through creative excellence and a deep understanding of culture, we build trust and drive meaningful impact for our partners.

About the Role

The Director of Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify the true impact of the campaigns ATTN: builds for its brand clients, directly shaping how client media and content investment is allocated. This leader combines strategic vision with hands-on execution to establish the measurement frameworks, operating model, and talent required to serve current client demand while building ATTN:'s future-state measurement product.

Key Responsibilities & Focus Areas

  • Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals.
  • Define and execute a client-facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences.
  • Establish measurement as a core input into client investment decisions, media planning, and campaign strategy.
  • Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency of client-facing reporting and insights.
  • Partner with account, strategy and creative teams to design and deliver high-performing campaign experiences from pitch and intake through in-flight measurement and post-campaign insights.
  • Design optimization and experimentation programs, including A/B testing, behavioral analytics, and audience research, to continuously raise the bar on client campaign performance.
  • Translate measurement outputs into clear, actionable recommendations that drive client budget allocation, audience targeting, and creative optimization.
  • Integrate external partners while developing in-house capabilities.

    • About You:

  • 8+ years in digital publishing, media or an agency running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
  • Experience with ad technologies and solid understanding of the marketing analytics ecosystems, including social, video, and influencer measurement.
  • Proven experience building and scaling measurement systems and teams, serving multiple brand clients.
  • Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.
  • Executive presence with the ability to influence senior clients and internal stakeholders.

    • Location

    Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs.

    Compensation

    This position has an estimated annual salary range of $170,000 to $210,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.

    Our Commitment to Inclusion & Diversity

    As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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