Sr Analyst Marketing Analytics

The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. We are seeking a Senior Analyst to maximize the value of our marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders. This role will own marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. We value continuous learning, rigorous causal thinking, and the ability to turn complex analysis into actionable insights for partner teams and marketing leaders

Responsibilities

• Marketing Measurement & KPI Governance: Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards to ensure consistency and alignment across teams and partners 

• Paid Search Optimization: Analyze paid search performance metrics to maximize ROAS. Investigate performance fluctuations or flag conversion anomalies 

• Performance Reporting & Dashboard Management: Develop, automate, and maintain dashboards and recurring performance reports that provide timely, accurate, and actionable visibility into marketing performance 

• Marketing & Media Performance Analytics: Analyze marketing channel and paid media performance, identify key drivers of results, and provide recommendations to improve effectiveness, efficiency, and ROI 

• Strategic Insights & Business Recommendations: Translate complex data into clear, actionable insights and executive-ready recommendations that support marketing strategy and business decision-making 

• Data Quality & Cross-Functional Collaboration: Ensure reporting integrity through data governance, validation, and quality controls while partnering with Marketing, Data Science, Customer Intelligence, agencies, and vendors to deliver integrated performance insights 

Qualifications

• Experience: 2–4 years in Retail Marketing, Consumer Marketing, or Digital Marketing with a focus on marketing performance measurement and reporting. 

• Technical Skills: Proficiency in Python and/or R and SQL (BigQuery or equivalent); Experience building and maintaining dashboards in a data visualization tool (e.g., Tableau, Power BI, Looker, or equivalent); Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint; Working familiarity with Claude Code, Codex, Cursor, or similar agentic development tools; Hands-on experience with paid search platforms (e.g., Google Ads, Microsoft Advertising) and web analytics (e.g., Google Analytics, Adobe Analytics) is a plus 

• Dynamic Environment: Comfort working in a fast-paced environment with multiple concurrent projects

• Communicate for Impact: Ability to translate large data sets into decision-ready recommendations for non-technical executive stakeholders 

• Education: Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or related discipline. Master’s degree preferred 

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.
Benefits at AutoZone AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners’ physical, mental and financial well-being.
All AutoZoners (Full-Time and Part-Time):

• Competitive pay
• Unrivaled company culture
• Medical, dental and vision plans
• Exclusive discounts and perks, including an AutoZone in-store discount
• 401(k) with company match and Stock Purchase Plan
• AutoZoners Living Well Program for free mental health support
• Opportunities for career growth

Additional Benefits for Full-Time AutoZoners:

• Paid time off
• Life, and short- and long-term disability insurance options
• Health Savings and Flexible Spending Accounts with wellness rewards
• Tuition reimbursement

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.
We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.
Online Application: An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.
AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories. ​